"Doing business without advertising
is like winking at a girl in the dark.
You know what you are doing,
but nobody else does”
– Steuart Henderson Britt
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Advertising. Described by Google as, to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.
Advertising has about the same amount of "mediums" as TikTok users. A lot. I get anxious when there is more than one page of food items on a menu, let alone an encyclopedia-size inventory of options. Advertising is overwhelming. With options that range from print to Super Bowl Commercials, there is a lot to consider. At the top of the checklist? It's probably budget.
Five words that I hear often, "It's not in the budget". Five words I say to others, "It's not in the budget". There is always a limit when it comes to monetary resources allocated towards advertising. Some get creative and stretch budgets by leveraging non-monetary resources and trade for placement. Some think long-term and contract as such to reduce cost. Some hit the street with their own ideas to market themselves. Let's talk quickly about self promotion and a man with big-love for chicken and a small budget...
With little in terms of means at his disposal, Colonel Sanders traveled door to door to houses and restaurants all over his local area. He wanted to partner with someone to help promote his chicken recipe...He started travelling by car to different restaurants and cooked his fried chicken on the spot for restaurant owners. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel's chicken. Legend has it that Colonel Sanders heard 1009 "no"s before he heard his first "yes". By Team YS
1009 "no"s, that's a lot of door knocking. Door knocking = time. If your workday allows for the door-to-door approach, do it! Be advised, with front porch cameras most will just hide in their house and hunker down till the knocking stops.
The Colonel reminds us that we need partners. Partners to help promote and to agree to help sell what a business has to offer. As your partner chamber, we maintain our own toolbelt of advertising. Coming up is the annual publication of the Elkhorn Community Guide. This digest size comprehensive booklet houses pertinent information about the City of Elkhorn, community events & festivals, attractions and loads of opportunity to [how did Google describe it] draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.
Best part? We don't knock, we direct mail. Talk about a time saver!
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NO IDEAS WERE SUBMITTED IN JANUARY. No matter. Still 11 months left in 2022 to be brilliant!
Submissions will be compiled and shared at the end of each month.
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REMINDER:
The Elkhorn Chamber and it's staff continue to provide weekly
e-blasts for all of our newsletter subscribers and chamber partners. If you have business updates or events to share please send to Kate Abbe at kate@elkhornchamber.com. Let us help you continue to grow and engage with the Elkhorn community and surrounding areas!
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If you are also in need of sharing a copy or two with your family, friends or business clients, please let us know and we'll be happy to drop off a fresh supply of community guides at your office. Please send us your request, and we'll see you soon with a stack of the new guide! |
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Step 2 After purchasing your brick, go to tinyurl.com/EAHSBrick to personalize your brick with a message and a graphic design of your choosing
(subject to approval).
By participating you’ll contribute to this new entrance that will welcome people for years to come. You’ll have a reminder each time you enter that you were a part of this fantastic project. It’s also a reminder of what a wonderful supporter you are of Elkhorn High School.
Remember to spread the word and Thank you!
Elkhorn All-Sports Booster Club
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Valentine’s Day has come and gone but it’s never too late to treat yourself to L’BRI’s aloe-based skin and body care products! You are sure to love them! And, if you contact me by February 18th, you will receive 14% OFF your entire order!
You can check out our incredible catalog at lbri.com/kristylauzon but be sure to contact me to order so you can take advantage of the special Valentine’s discount!
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Being fit improves your health. A lifetime of fitness offers many benefits such as: • Reducing your risk of health problems, such as heart disease, high blood pressure, diabetes, and some types of cancer • Managing your weight • Helping you sleep better • Preventing or easing stress, depression, and back problems • Boosting your energy |
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A FREE monthly seminar series brought to you by the Elkhorn Resilience Coalition. |
WHEN | Third Wednesday of the month, 6 - 7:30 p.m.
WHERE | James A. Wehner Auditorium, Elkhorn High School
DETAILS | Doors open at 5:30 p.m., limit 75 in-person attendees
*Conversations are also available online*
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Elkhorn Universal Employee 30+ (30-39 Hours)
The Universal Employee assists new and existing members, in person and on the telephone, with all their financial needs, including teller transactions, member services, and loans. Duties will include opening and closing various types of accounts, processing transactions, resolving account problems, as well as providing assistance and information regarding all products and services of the Credit Union.
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501 Nathan Lane Unit #4, Elkhorn
Sierra Financial Services in Elkhorn has extra space to rent in their
office. (1) locking office and up to (2) cubicles. Would have access to
off-street parking for both employees and clients. Two conference
rooms & separate wi-fi stream. For additional details,
please email Jim Pfeil at jim@sierrafinancialservices.com.
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If you or a business you know are in need of assistance please reach out |
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