BACC President's Message: Don't Be Afraid to Quit
Growing up we have heard this reference repeatedly from parents, coaches, friends, teachers, and others: "Don't be a quitter!" "Quitting is for losers!"
As we start our planning for 2021, quitting may actually be a winning strategy. We have been operating in an alternate reality during 2020. Everything we had planned, everything we have normally done year after year has completely gone out the window.
The pandemic has been a crisis, but it brings opportunity for those willing to get creative. It's time to reimagine, redesign, relaunch. Take a look at the things you have normally done, always done, done just because, and truly ask, "Why?" Is it effective? Is it financially successful? Does it align with your mission? Does it bring value to you and your customers? If not, it may be time to quit!
Many of us are looking forward, planning for 2021. Turn everything on an angle and look at it differently. Get rid of the fluff. Consider whether it's time to kill some of the sacred cows - those events and activities that pop up every year because that's the way it has always been, because no one dares touch it.
What is most exciting about looking ahead, is the chance to wipe the slate clean and innovate. We don't know where the COVID finish line is, but that doesn't mean we can't be winners. -- Suzanne Corr, BACC President/CEO.