Volume 13, Edition 2

#ProInsights How's the Health of Your MARCOM Plan? In uncertain economic times, continuously evaluating your MARCOM plan is critical to optimizing its effectiveness and ensuring you’re in a position to take advantage of new opportunities.   Here are a few tips to ensure that you're on track for 2024: Assess your key performance indicators (KPIs) to ensure that they are aligned with evolving business objectives. Calculate the return on investment (ROI) of MARCOM initiatives by comparing the costs of activities vs. revenues generated. Embrace innovative tools and strategies to ensure that approaches remain relevant and adaptable. Regularly review and adapt strategies in response to competitive dynamics and industry trends.   A MARCOM plan needs to be agile, responsive, and aligned with evolving market demands.

Think you Don’t Need an App for Your Business?

85% of shoppers prefer apps over mobile apps over mobile website for online shopping. Knowing where to begin with development and rollout can be overwhelming but we’re here to help you every step of the way. For over 15 years, Zenergy Digital has been at the forefront of designing and building award-winning digital experiences that drive results and strengthen brand engagement.

Ready to take your business to the next level? Visit zenergydigital.com.

#Poll What is your position in your company?

My job level is... VP/Executive Select Director Select Manager Select Associate Select

Other? Send us an email and let us know.

What's Your Perspective on MARCOM 2024? Showcase your ideas and discuss what’s on your mind by being a guest columnist in our weekly newsletter! With a reach of more than 20,000 weekly readers and an average open rate of nearly 25%, you’ll get the attention of industry leaders directly. Contact us

#TopTips Video Content for Your Business Incorporating videos into your business’s content can increase brand awareness and engagement and boost your site’s SEO performance. Here are seven types of impactful video ideas: How-to videos Product demonstrations Behind-the-scenes footage Customer testimonials Infographics and data visualizations Short-form video content Live videos and webinars Watch the latest video that we produced for Hettich Canada entitled, Design Chronicles.

#ServiceFeature Capital Market Communications Bespoke Business Solutions to Build Investor Confidence

From developing full-scale investor relations (IR) programs to project-based strategic consulting on Environmental, Social and Governance (ESG), sustainability, and issue communications, Zenergy’s team of seasoned IR specialists work as an extension of the client’s team to maintain and grow stakeholder relationships that drive value. Whether an organization is planning an upcoming IPO, needs to re-evaluate its capital market communications plan, or is simply seeking help with day-to-day financial communications, Zenergy’s multilingual investor relations team can support their needs across North America. Contact us if you need help with your financial communications!

What We’ve Been Reading This groundbreaking tech could finally bring a sense of touch to virtual reality Cats Make Nearly 300 Different Facial Expressions to Communicate Feline Feelings Everyone you’ll ever work with will have one of these 5 personalities according to a massive global study RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels? Share what you’re reading by posting #FGreads or DM us.

#FGStory Superplants to Remove 30x More Indoor Pollutants Than Normal Houseplants Paris-based biotech startup Neoplants, has developed genetically-enhanced houseplants that remove 30 times more indoor air pollutants than normal plants. The Neo P1 is a genetically engineered type of pothos, a plant which is already known to be good at removing volatile organic compounds (VOCs) from the air. It has been specifically designed to capture large amounts of four of the most toxic VOCs, namely formaldehyde, benzene, toluene and xylene.

We are Very Proud to be Celebrating our 20th Anniversary this Year!

As a dynamic full-service MARCOM agency, we are always looking ahead at what’s next for the industry and for our clients. This year we’ve also been doing a lot of reflecting about the last 20 years and looking back at all that we’ve learned and accomplished. Here are just a few highlights and projects that we’ve been lucky enough to create alongside our wonderful clients over the years.