Volume 6, Edition 2

#DidYouKnow Livestream Selling   #DYK that livestream selling is a channel estimated to generate $68 billion in total sales by 2026 (Source: Coresight Research)? From showcasing new products to educational and informative content such as tutorials, livestream commerce events are community-driven digital versions of TV shopping channels of yesteryear. This fun new spin on an old concept has analysts forecasting that the channel will grow significantly. According to research conducted on behalf of the popular social video platform TikTok, over 52% of global users stated that they would be interested in consuming live branded content. Livestream is not just for B2C, in fact many manufacturers are using the channel for product demonstrations to reach audiences in a new engaging manner.   Interested in evaluating livestream selling? Download our livestream selling tips and tricks sheet or contact us more information.

#ClientNews PAPP Pushes Forward with a New Social Media Strategy   We’re pleased to be working with PAPP International, an independent book publisher who was looking for an agency partner to lead their social media strategy, content development, and creative to support the company’s aggressive growth objectives.   Zenergy Communication is not new to publishing… in fact we’ve been responsible for PR for publishers and creators of both children and adult books. We’ve even had authors on our team!

#ProInsights Developing an Agile Marketing Strategy No matter what type of business you have, it’s imperative to have a clear marketing strategy and plan tactics accordingly. But what happens when circumstances change, and you’re forced to pivot? Agility is a key marketing skill not to be underestimated. There are many different reasons behind why a company might need to do so, and numerous types to be considered. Here are some examples: Technology: enhancing marketing efforts. Customer/target audience: making a shift as to who to target marketing efforts towards. Channel: reconsidering marketing channels being used to engage with the intended target audience. Overall business: beyond the marketing strategy itself, rethinking your overall business model and adjusting it to one that is more aligned with your intended target audience may be required.

#Poll Have you had to pivot?

Pivot? Yes, we recently pivoted. Select We’re in the process of pivoting. Select No, we are happy with our current strategy. Select Not sure yet. We’re evaluating all options. Select

Other? Send us an email and let us know.

What We’ve Been Reading Google Analytics 4 Is Here: Four Things You Need to Know   Pepsi goes bold for its new look 5 mobile B2B advertising mistakes and how to correct them Generative AI: Unlocking the future of fashion   Cadbury hides eggs around the world Here’s what the best CEOs do differently Share what you’re reading by tweeting #FGreads or DM us.

#ZenergyNews Springing into the Financial Side of PR Whether you are planning an upcoming IPO, need to re-evaluate your capital market communications plan, or simply need help with your day-to-day financial communications, Zenergy’s multilingual IR team can support your needs across North America. From developing full-scale investor relations (IR) programs to project-based strategic consulting on Environmental, Social and Governance (ESG), sustainability, and issue communications, Zenergy’s team of seasoned IR specialists work as an extension of your team to maintain and grow stakeholder relationships that drive value for your company. We offer bespoke business solutions to drive investor awareness through clearly articulated messaging to highlight your investment value. With 360-degree vision and expertise, we are dedicated to achieving awareness, and bottom-line results for you. Learn more, download our Investor Relations Factsheet.

#ProInsights Adjusting Social Media Strategies to Prioritize Social Responsibility Social responsibility, ethics, and transparency matter to the modern consumer. This may be why 89% of marketers who create social responsibility content intend to increase or maintain their plan investment for this year - almost double from 2022. For example, 50% Gen Z-ers and 40% of Millennials want companies to take a stance on social issues, specifically racial justice, inclusion, gender inequality, and climate change. With this in mind, companies have begun to adjust social media strategies to focus more on inclusive initiatives, promotions, and offerings, while highlighting causes or missions they support.

#FGStory From Overpass to Community Sporting Complex   In the urban sprawl of Mumbai, kids have an awesome and surprising new place to play cricket, basketball, badminton, skate, run and practice yoga. What makes it different from a traditional park? It’s a 20,000 ft2 space built under a highway overpass in Navi Mumbai. Photos and videos of the kids playing in the new complex has caught the attention of urban developers and administrators who celebrated the clever transformation of an unhappy space into one of real joy.

Photo: G. Tan

Took a photo that you are proud of? Send it along and our team will select amongst those submitted to be featured in our next newsletter.

Wishing all our readers a sun-filled spring!