Spotlight article: “Carole Horowitz"
Although Carole Horowitz has been associated with SVS for decades, both as a long-time patron and as a publicity associate, she hesitated to be interviewed. But the editors and all of SVS wholeheartedly agree that hers is a vital voice in the SVS story.
Question: Where were you born? What brought you to Iowa?
I am a proud native of Brooklyn, NY. I arrived in Ames, Iowa in 1961 as a brand-new bride. My husband Jack came to accept his first job as a professor in biochemistry at ISU.
Question: How did you become a "voice" for the performing arts in our community?
I was raised on the arts in Brooklyn. My mother had always wanted to be on stage. She had talent and studied with important actresses of the day but her folks wouldn’t allow it. So she was really my inspiration as she often took me to movies, stage shows, vaudeville, etc. in Manhattan.
I had studied speech pathology and theater at Brooklyn College. When I arrived in Ames, thinking we would only be here a few short years, I just followed my passion for the performing arts, starting with the board at ACTORS. Publicizing, not performing, was always my interest and intent.
Jack also loved the arts so he encouraged me. Eventually I was asked to give a weekly account of the community’s performing arts on WOI, then KASI, and then a column in the Ames Tribune. It was Jack’s support that made it all possible as he often watched our two sons so I could venture out at night to various meetings and events.
All in all, it did keep me off the street!
Question: What was the first senior variety show you attended? What are your memories from that show?
The first show I attended was very early on. And truthfully, it was not really ready for “prime time” in those years. And that was ok because the purpose was to share the talent of older people, and to be an inspiration to the audience.
Question: Truthfully, did you think that the show would succeed?
Definitely! There is much talent in our community and the show filled a community need. And I could see the determination of the creative leaders. Through the years the staging of the show was refined by moving acts on and off quickly and that has kept the audience on their toes! It has become quite the professional production!
Question: Is there a memorable moment from a show that has remained with you all these years? I basically just enjoy seeing the return talent in general and the newcomers. I would have to say that I always look forward to the Heart of Iowa band. Also Kay Berger and Skip Walter in the Laugh-in skit was a favorite of mine!
Question: How did you become more active with the show in later years?
When Heartland decided that the show had grown beyond what their minimal staff could handle, I was adamant that the show must continue independently! So I grabbed my pom poms as a SVS cheerleader! I also encouraged in the area of publicity and featured SVS twice a year on Carole Previews the Arts at KHOI…announcing auditions and again at show time.
Question: During your interviews with SVS on KHOI, was there a favorite fact that came to light?
I’ve enjoyed all my SVS radio guests but Chuck Jones was a special treat to interview. He loved to tell the story that the auditorium staff said that no one would come to see old folks perform. And in actuality, they had to turn people away at the door that first year. From then on, SVS scheduled two well-attended performances each year…for the next 25 years!
Question: Finally, we have noticed that so far you have escaped being a performer in the show. When can we expect your debut?
As I said, I’m a publicist. I enjoy promoting the talent of others. Don’t hold your breath! (Her voice is smiling.)
Thanks, Carole, for your encouragement of the performing arts in our community…and especially for waving our banner enthusiastically when we most needed it! And be assured, one day you will find yourself in our REAL spotlight… the one on the SVS stage! We can hardly wait!
MUSICAL TELEGRAMS!!
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