L.O.V.E. It is something we all crave. Throughout our entire lives, we are searching, desiring, and dreaming about it. The world seems to have love wrapped up into one day- Valentines Day. Here is how the world defines Valentines day "the day on which lovers give each other Valentine cards or gifts". So many people have expectations on this "special" day. This is the day of love. I say NO. I refuse to follow how, whom, or when society dictates love should be shown. I believe we need to look into ourselves everyday for love instead of looking into the external world. The more we truly love ourselves, the more love we can share with our partners, children, and other relationships. We have to start by loving ourselves first, so we can extend that love outwards into the world. This Valentines day, start to work on yourself. Start to love your personality, talents, and dreams. Celebrate YOU everyday, not just on February 14th. When you are able to do this and learn about self love, you will no longer search in the external world for love to find you. Show someone and yourself love for the next 365 days not just on February 14th. With that being said, I would like to wish you a happy Valentines Day for today, tomorrow, and the next 365 days.
SoCal Restaurant Show AM830 KKLA
I was honored to be on the SoCal Restaurant Show on Saturday Feb 10th. I had a blast talking to Andy Harris about my book, philosophy of dieting, and my PCF food plan. We had a lot of laughs and shared some tips and tricks to eating healthy, and how I got to where I am today. Thank you Andy for this incredible opportunity, and I hope to do it again soon.

My Book Healthy Indulgence is Out NOW!
Pinch me! My book Sima's Healthy Indulgence is finally here. After so many years of hard work and dedication, it has finally payed off and I couldn't be happier. This book is a mesh of everything I believe in, lived by, and taught my thousands of clients over the past 20 years.
My book brings together 100 soul-sizzling recipes that cover six meals a day (three main courses and three snacks), including nutritious and cleansing drinks and mouth-watering desserts – all designed with less than 10 ingredients to be ready in less than 30 minutes. These Healthy Indulgence recipes follow Sima’s nutritional guidelines of PCF combo (power protein, complex carbohydrates, and friendly fats). This method is not just for detox or weight loss, rather an answer to gaining energy, improving metabolism, and dealing with sweet tooth and cravings, while still allowing you to lose or maintain your weight.

Purchase Your Copy Today :
I excited to partner with William Sonoma at their South Coast Plaza location for a fun cooking demo, raffle, and giveaway. You won't want to miss this. This will be a big event with many surprises!
Upcoming Events...
Guess what?! We are returning to Fox 5 in an Diego! This time it is all about Valentine's Day. We will be doing 2 segments on February 13th, 2018. This is going to be an incredible LIVE segment, where we will be making Valentine's Day romantic dinner and chocolate desserts!

IG: @fox5sandiego
We are returning to KUSI Good Morning San Diego for 2 more segments! I am so excited to be cooking brunch foods and oh so sweet desserts! Tune in on February 24th to watch!

OMG! I am so beyond happy to announce I will be on the Hallmark's Home and Family show! I will be making one of my grandmother's most delicious recipes from my book. Tune in on Monday March 5th and Tuesday March 6th for the airing of my segment. Thank you to all who have been involved in making this happen , and a special thank you to Jolie Ancel for being so kind and gracious during the process. I can't wait!

IG: @homeandfamilytv
Welcome Lodge Cast Iron...
I want to give a warm welcome to Lodge Cast Iron. We are so excited to be partnering with this incredible company. The founder, Joseph, had started the company in 1896. He created only the best quality products that have withstood 2 world wars and the great depression. I am happy to say I stand behind these products because they are the best and healthiest tools you could use in the kitchen for healthy cooking. I am looking forward to our partnership in 2018!

Check them out here:
IG: @lodgecastiron

Welcome La Terra Fina...
I would like to welcome La Terra Fina into my family. These are incredible and delicious dips and quiches that are so nutritious too! The founder started her small catering business, and when word got out that her dips and quiches were so amazing, her business grew exponentially. Today, she has created a nation wide company that still creates quality products for fantastic prices.

Check them out here:
IG: @laterrafina

We are Honored and Excited to be working with the best Partners and Sponsors in the
We salute and honor each and every one of out partners and sponsors. We are looking forward to more exciting collaboration to come in 2018!
My Mission Is...
Sima is on a mission to inspire, empower, and transform millions around the world! Help us spread the word by forwarding this email to 3 of your family and friends and have them follow us on Instagram !
We would greatly appreciate it!

Remember- any lesson learned in the past should be applied to the present and it will change your future forever.
“I have found the paradox, that if you love until it hurts, there can be no more hurt, only more love.” – Mother Teresa 
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Sima has over 20 years of experience as a personal trainer and nutritionist armed with decades of first hand experience among world class mentors, teachers, institutions, and a multitude of success stories that will help elevate your life. Her life is dedicated to transforming the lives of others into a whole and balanced lifestyle.