March 13th, 2025

I think food, culture, people,

and landscape are all absolutely inseparable."


ANTHONY BOURDAIN

This week did not begin with a case of the Mondays. It began with the Wisconsin Governor's Conference on Tourism (WIGCOT) hosted in La Crosse, WI! With a theme titled, 'Boundless', the 200+ tourism gurus that gathered for the conference not only enjoyed a robust conference agenda but had beautiful weather to explore the city: its dining, its culture and all the friendly faces waiting for us. My goodness, what an amazing way to start the week!

Meet Michael “Laughing Fox" Charette. Beautiful story-teller and Native American flutist.

We went on lots of adventures. The Pearl had amazing ice cream!

This is a La Crosse "Must" - Love Child's Grilled Lamb Spiedini with a side of bread.

I will dream about this.

The largest paint-by-number that took three days to complete. Talk about collaboration!

WIGCOT continues to inspire the men and women who passionately promote Wisconsin and it's next-level destinations. I can tell you I have never wanted to visit Bayfield, WI more than after learning about St James Social and hearing the story of Annalisa Bermel, who restored a 140-year-old historic building into a thriving Boutique Hotel & Restaurant. It looks fabulous!


Wisconsin is full of stories like Annalisa's. This is where the WI Department of Tourism, Travel Wisconsin, excels. This powerhouse of tourism experts work year-round to promote and support the travel industry here in Wisconsin. "From grants to advertising co-ops, industry research to helpful training, the Department, its Office of Outdoor Recreation, and the Travel Wisconsin brand offer collaborative opportunities to engage partners in shared goals and help industry leaders elevate tourism success into the future."

www.industry.travelwisconsin.com


The valuable work being done by Travel Wisconsin motivates myself and my colleagues all over Wisconsin to capture the attention of these engaged travelers. So while it is great to get away and explore another zip code, I am excited to be back in the office and continue our own efforts to invite families and new friends to experience all there is to see and do here in Elkhorn: our food, our culture and our people!


#StayBoundless


Kate Abbe

The Elkhorn Chamber

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