issue: 87
June 2017
Like us on Facebook
Follow us on Twitter
View our profile on LinkedIn
View on Instagram
Find us on Pinterest

Limoneira Adds U.S. East Coast Based Sales Management Talent 

On May 30, Limoneira Company announced that John Caragliano will join its global sales team.  He will be based in Limoneira's new Swedesboro, New Jersey office and warehouse.  John will focus on the Eastern US and Eastern Canada for both California/Arizona citrus as well as imported citrus from Chile, South Africa, and Mexico. Caragliano comes from Chiquita Brands where he was Director of Sales.
"We are very excited to have John join the Limoneira team. His proven customer and cross functional experience will help our company achieve its next level of growth" said John Carter, Limoneira Director of Global Sales.  "John has a great reputation and will represent us well in the marketplace".
"As our One World of Citrus platform continues to grow, John's expertise and relationships will further our quality of service to our mainline customers as well as expand new niche markets throughout the Eastern US and Canada" said Alex Teague, Limoneira's Chief Operating Officer. "With increasing volume from our Chilean, South African and Mexican operations, John's role is key for our success."
"Limoneira has been a leader in the citrus industry for 124 years" says Caragliano. "They have a deep history, a growing global supply network, and are recognized as a leader in food safety and sustainability. I'm excited to be a part of their growth plans and moving their integrated supply chain model forward".     
Dan Bissett has also joined Limoneira's sales management team and will be based at the Company's headquarters. Dan joins us from Primex Farms where he was responsible for grower relations.  Dan is a seasoned executive with managerial proficiency in facilities, farming and packing practices.

kickKick Off Summer Celebrations with Lemons

June is here, and is bringing an endless array of summertime festivities with it. Between Father's Day, summer weddings and graduation parties, Limoneira spokesperson Megan Roosevelt has put together an easy and festive selection of recipes and home décor ideas to kick off the summer season in style - with lemons, of course.
For a helpful demonstration, you can watch Megan create the recipes below here on the  Limoneira YouTube channel. Don't forget to subscribe - videos with more wonderful tips not detailed will be added to the channel each Friday throughout the month. 
Limoneira has also linked with additional global chefs and mixologists, nutritionists, and beauty lifestyle and green cleaning experts that share their knowledge with the customers of our grocery and food service partners around the world. Their biographies can be found on Limoneira's website.
Take a look at some great new examples below.

Meyer Lemon Salmon & Veggie Kebabs

Because what is summer without BBQ?  This easy and healthy treat is perfect for that Father's Day dinner.
Coconut Pops 

Use this treat to celebrate your favorite new graduate, or just to ring in the summertime.
Lemon Floral Arrangement  

Because no summertime party or wedding is complete without some easy, breezy, lemon-themed décor.
Each month, Megan will be featuring another facet of citrus living. Subscribe to Limoneira's Youtube channel for more information on the many ways these endlessly versatile fruits can improve life inside the home and beyond.

packerPacker Summer Citrus Editorial

The Packer is one of the fresh fruit and vegetable industry's leading source for news, information and analysis and has been reporting every week on the produce industry since 1893. It's a division of Farm Journal Media , another legendary media conglomerate begun 140 years ago. 

Packer Editor Chris Crawford reached out to Limoneira for an update:
(Chris Crawford): What types of citrus do you offer in the summer?

(LMNR): Limoneira's California summer offering consists of classic lemons, Meyer lemons, pink lemons and our proprietary seedless lemons.  Additionally, we are offering our summertime Valencias.
Our One World of Citrus™ platform rounds out our summer offering with lemons and navels from our international operations.
(CC) Any changes in production?
(LMNR): Weather has not been a factor in our California summer citrus production.  However, in South Africa, the weather has wreaked havoc on navel production and has caused split ends.  Chile has received much needed rain, and this has delayed some harvesting, it hasn't been a major problem.
(CC): How do you predict this summer will be different or similar to last season for you?  
(LMNR): For lemons, we are anticipating lower supply from California. This coupled with rising consumption will cause us to increase our deliveries from our international networks.
(CC): What are you seeing with the easy-peelers -- category growth, trends, supply?  
(LMNR): Easy-peelers continue to grow into a crowded space.  Our offerings out of South Africa and Chile are niche supplies that help supplement our customer's needs.
(CC): What consumer trends are you seeing with summer citrus? Last year this story included organic, misfits and citrus in meal delivery kits.
(LMNR): Sustainability continues to be an important issue with consumers as does producing in responsible ways. Millennials are especially embracing this, and our Citrus Misfit's™ program continues to be popular.
(CC): Any new marketing promotions you have planned for the 2017 summer? Please describe.
(LMNR): We offer complimentary and value-added promotions for our grocery and food service partners including:
  • Promotional videos for their shoppers and guests from Megan Roosevelt, Founder of Healthy Grocery Girls and Limoneira Citrus for Life Spokesperson
  • One million consumers geographically deployed for their initiatives
  • National blogger network
  • Opinion leaders in Health, Beauty, Culinary, Green Cleaning
  • Robust social marketing
  • In-store/unit merchandising

Our Editorial calendar for the summer includes great tips for our Grocery Retail and Foodservice Partners. Our new Tasti-Tuesdays ™ short form videos are creative and fun and are getting a lot of play with our customers. Content for summer months follows:
Graduation means accomplishment and perhaps additional skill attainment. In June, we look at the changing world of agriculture and careers that are possible in feeding the world. We also celebrate Dad's for Father's Day with Citrus BBQ and other tips.
Summer offers infinite possibilities for in-nature pursuits. BBQs, al fresco dining, hikes and bike-rides are just a few ways to enjoy the season, and we offer easy, delicious ways that citrus can add to the fun.
This month we celebrate Global International Youth Month and three great lemon holidays:  National Lemonade Day, National Lemon Juice Day and for our pie passionate friends, Lemon Meringue Day. Lemon Up!
Mom has a lot on her plate in her role as chief Household Officer-We make it easy for her this month with some great tips for easy/tasty/nutritious kid's lunches.
(CC): How do you recommend retailers promote summer citrus in their produce departments this season? Cross-merchandising, promos, etc.?
(LMNR): Cross Merchandising is great and can increase basket rings. Consumers are time pressed, and they are looking for items that are easy, quick and different. Recipes that resonate with them are important.
(CC): Any trends you're seeing in food-service/consumer meals for summer dishes?   
(LMNR): Meal kits have been popular and you're  seeing retailers offer versions. We follow Technomic closely. International flavor combinations continue to make in-roads.  Also, aging populations continue to embrace food as medicine. Kale is now mainstream-We have a great Spicy Sautéed Lemon Kale recipe.

southafricaSpotlight South Africa-Real Citrus

In 2016, Limoneira announced the formation of Limoneira S.A. (Limoneira South Africa) as another component of the company's One World of Citrus® model. At the time Limoneira and South African based Re:inc also announced their partnership called Real Citrus to represent and manage packing and sales opportunities on the continent.
Limoneira SA is based in Paarl, South Africa, and Limoneira's U.S. organization together with Re:inc manages grower, packing and sales functions. Citrus is sourced from South African growers and is packed locally for marketing and global sales.
Africa is one of the largest citrus exporting continents in the world - exports are almost 4 times larger than California's and Arizona's combined and these arrangements represent additional promising opportunities for supplying Limoneira's global customers year-round. Limoneira S.A. also pursues investments in joint venture farming and packing operations in South Africa.
About Re:inc
Riaan van Wyk and Liezel Kriegler, the founders of Re:inc, have been developing new varieties of fruit in South Africa for two decades.
Re:inc breeds, evaluates, produces and markets world class fruit globally and maintains an international network of breeder associates, producers and marketers to supply domestic and international customers. The company is linked to and supported by a number of research institutions, in the USA, Europe, the United Kingdom and China.
Re:inc has been sourcing and breeding innovative best-in-class new fruit varieties for over a decade. Their aim is to breed and develop varieties combining outstanding taste, stunning appearance and ease of production. Their breeding is future-focused and the Company is constantly on the lookout for varieties that are environmentally friendly, disease and drought resistant.

austAustrian MBA's Visit Limoneira
Limoneira supports life-long-learning and the many great educational institutions throughout our region. This past May, Austrian MBA students paid a visit to Limoneira to learn about global agricultural practices and Limoneira's vertical integration, supply chain management, food safety and sustainability.
Under a unique collaboration with the International Business School of Austria (IBSA) in Graz, Austria, California Lutheran University's School of Management offers a blended version of its MBA program to students from Central and Eastern Europe.
The program is designed to meet the needs of working professionals with busy schedules who want to enjoy a first-class US business education while keeping up with the demands of their careers.
The International Business School Austria (IBSA) is an established provider of internationally recognized postgraduate courses, academic programs and job-oriented further professional development. Based on our philosophy of "local partners with a global horizon", we network local companies, public organizations and students with international, high-profile experts and educational institutions.

arribSpotlight-Ari Bokovza Executive Chef Claudette-NYC

Ari Bokovza loves Limoneira lemons and uses them in his exciting menus at Claudette in New York City.
Inspired by the soulful cooking and teachings of his Tunisian grandmother, Chef Ari's style celebrates the rich flavors of the Mediterranean and Provence while maintaining a respect for individual ingredients. During the course of his professional life, Bokovza has worked in some of New York City's most renowned restaurants including Union Square Cafe, Picholine and The Modern, where, during his three-year tenure as chef de cuisine, the restaurant was awarded three stars from The New York Times.

Chef Ari Bokovza's menu at Claudette focuses on local produce, seafood and North African aromatics found in the Provençal kitchen. If you're in NYC we encourage you to stop for a tasty respite. Tell him Limoneira sent you!



foodLimoneira Continues at the Forefront of Food Safety

As consumers, it's not really top of mind and it's something that we all have a tendency of taking for granted. Nevertheless, food safety is vital, takes continual diligence and is paramount.
Limoneira is the only citrus fruit grower in the United States to be GLOBAL GAP certified from tree to truck. Global G.A.P (Good Agricultural Practice) is a private sector body that sets voluntary standards for the certification of production processes of agricultural products around the globe.
The Global GAP standard is primarily designed to reassure consumers about how food is produced on the farm by minimizing detrimental environmental impacts of farming operations, reducing the use of chemical inputs and ensuring a responsible approach to worker health and safety as well as animal welfare.
Limoneira has also received the highest rating (Superior) from Primus Labs, the first certification body of the Global Food Safety Initiative (GFSI). The GFSI is collaboration between some of the world's leading food safety experts from retailer, manufacturer and food safety companies as well as service providers associated with the food supply chain. GFSI is coordinated by the Consumer Goods Forum, the only independent global network for consumer goods retailers and manufacturers worldwide.
Limoneira adheres to all food safety regulations. We follow Good Manufacturing Practices (GMPs) as established in the Code of Federal Regulations (21 CFR 110.) Limoneira's packing house undergoes and passes annual audits of GMPs and food safety/security programs by PrimusLabs, an independent third-party auditor. These practices contribute to the Company's food safety rating which is the highest in the industry and reassures the public that they are consuming a healthy, quality product.

dancinDancing With The Stars Julianne Hough Adds Yet Another Lemon Lifestyle Tip To Our  Repertoire

On the May 8th episode of Dancing with the Stars, Julianne Hough recommended something that she thought might help solve a problem that had stymied former Chicago Cubs catcher David Ross in his quest for dancing domination. 

Ross had made it to the semi-finals of Dancing with the Stars. But if the 40-year-old father of three was going to make it to the upcoming finals, he needed to pass a very specific challenge from judge (and former pro) Julianne Hough.
In an exclusive preview of the all-new episode, Hough surprised Ross and his partner Lindsay Arnold at their rehearsal studio with her unique test - built to fix a long-standing criticism she's thrown Ross' way throughout the competition.
"David Ross, this is my challenge for you. You better keep that booty under," the 28-year-old says.
She then presented him with a bag of lemons - picking one out for him to place somewhere special. "When I was in ballet class, my teacher used to say 'Squeeze your lemons'" she explains. "And we're making lemonade out of lemons!"
Just where does Hough want Ross to put the lemon? He has an idea. Take a look at the episode to see Ross demonstrating Hough suggestion.

 It's a little cheeky but it worked- David is heading to the finals!

gradCongratulations to all Grads!

After years of hard work and diligence, this year's latest crop of graduates will soon sprout wings and fly. 

We wish you all well and continued success.

blockLimoneira Winner's Block

This month our lucky winner is Carol Timberlake from Charlotte NC. As our monthly winner, Carol  has won a Limoneira Orchard Fresh or Lifestyles Gift. Congratulations Carol!!

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join  click here  or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.