July 9 2012
Community Release

LAUNCHING 'FRESH EYES' ON CITY HALL & 'BIRTHS, DEATHS, ARRIVALS' IN THE TORONTO STAR 

// Pilot 'Arrivals' section of the Toronto Star celebrates new Canadians. 100 meter long photo created for PAN AM DAY allows councillors to see through the eyes of a new citizen. For best viewing conditions come to city hall at dusk on July 10th.//

'Fresh Eyes' consists of transparent photos that have been applied to the windows of city councillors' offices that face onto Nathan Phillips Square, allowing our city officials to see through the eyes of a new Canadian. The title 'Fresh Eyes' also references the innovation and value that new and diverse perspectives bring to debate and decision making situations. For best viewing, please visit at dusk on July 10th when councillor's lights will be on.

Fresh Eyes at City Hall
Fresh Eyes at night, click image for more photos.

The companion work to 'Fresh Eyes' is 'Births, Deaths, Arrivals' in the Obits section of the Toronto Star. This work showcases not only the need for newcomers within Canada's shifting demographics but also seeks to balance out the spectacle of 'Fresh Eyes' with individual stories and intimate portraiture. The portraits were created by Che Kothari ( Manifesto ) and stories written by Ravi Jain ( Why Not Theatre ) Helena Shimeles (founder Young Diplomats ) Tendisai Cromwell ( Sway Magazine ) and edited by Nayani Thiyagarajah ( Shadeism ). The Arrivals section will start on July 10th, in the Greater Toronto Notices section of the Toronto Star and run on Tuesdays, Thursdays and Saturdays during the month of July. 

Olga
To watch the video click image above or go to http://arrivals.ca/2012/07/06/olga/

Arrivals.ca ( http://www.arrivals.ca ) is the online hub for artists working on the project and the exploration of the overall question of how we can better welcome newcomers. At the website you can follow the project, view photos as well as view a series of stunning video portraits by Tiffany Hsuing ( Golden Nugget Productions ). The first of which features new Canadian Olga Florean.  New videos will be rolled out every 3 days.

Naki from Inside
Naki from TO2015 viewing Fresh Eyes from inside Councillor Grimes' office, click image for more.
 
The 'Fresh Eyes' installation and the corresponding 'Births, Deaths, Arrivals' piece in Toronto Star is the first commission of the TORONTO 2015 Arts and Culture Advisory Council. It was selected to highlight the Games focus on diversity, artistic excellence and Pan American culture. This commission officially launches July 10, 2012, marking the three-year countdown to the start of the TORONTO 2015 Pan Am/Parapan Am Games.


More info:

Press inquires:
Carlene SiopisCarlene.Siopis [AT] toronto2015.org
C: 647.206.0259
 

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