ANJAR CO. LLC & BECKER ASSOCIATES LLC
Award-Winning Global Licensing, Intellectual Property, and Brand Management Agencies
| |
|
Anjar & Becker Associates have been instrumental in representing iconic brands and creating unforgettable childhood memories through our extensive portfolio of products. We've licensed more than 1500 products and brands, and our licensees have sold more than $2,500,000,000 of fun globally since 1969.
We're one of the leading global brand licensing agencies with innovative, proprietary products, proven brands, and brand extensions, to license or distribute in a wide variety of categories. We represent iconic brands for CHILDREN'S TOYS, PET TOYS, APPAREL, PUBLISHING and MEDIA CONTENT.
As the exclusive global licensing agents for some of the most recognized brands in the world including: Anne Geddes, Battle Dome, Big Fat Yarn, Boogie Boards, Fireball Island, Frisbee, Go for Broke, Hacky Sack, Hula Hoop, Slip 'n Slide, Sophie la Girafe, Super Ball, Timber Tots, Trac-Ball, Tumball, Wham-O, Wham-O Pet Toys, and our licensees include or have included: American Eagle Outfitters, Bentex, DanDee, Fat Brain Toys, Fisher Price, Funskool, Goliath, Hasbro, Jazwares, John Adams, Lansay, Mattel, MegaBleu, Ravensburger, Restoration Games, Vulli, Wham-O, Winning Moves, and many others.
| |
Select Brands and Products Available
for Distribution and Licensing
Toys, Games, Outdoor, Activities, Crafts, Hobbies, Puzzles, Pet Toys, Apparel, Publishing and much more!
*This doesn't include our proprietary products.
| |
NEW for 2024! Vibr'Action and Bibr'Actie, the laugh-out-loud party games you've been looking for. 2-4 players from MegaBleu, sold in France and Benelux. Also available in the U.K. through VR Distribution. Additional countries still available. Vibr'Action Demo | |
NEW for 2024! Tumball is available in the U.S. from Blue-Orange Games. | |
|
OUTDOOR! ACTIVE PLAY!
WHAM-O BRAND EXTENSIONS
AVAILABLE FOR LICENSING AND GLOBAL DISTRIBUTION
IN MANY CATEGORIES!
| |
NEW for 2024! Jazwares Wham-O Pets Brand Launchers | |
PLUSH! CONSTRUCTION! MUSIC! INFANT! PRESCHOOL! | | |
|
THE SOPHIE LA GIRAFE BRAND
Available for global licensing in all categories.
|
|  |
|
ANNE GEDDES BRAND
Available for global licensing in all categories.
| |
ROCK 'N ROLLER PIANO
allows infants as young as 6 months old to play music by themselves with their hands or feet.
| | | |
|
|
NEW for 2024!
PATENTED
C-BITES
Over 150+ different ways to attach the pieces.
Creates beautiful geometric shapes and patterns with one molded piece connected in different ways.
A new and different type of aesthetic construction.
Great STEM toy!
Connecting Methods for C-BITEs
C-BITE Star Constructions
| |
|
|
RETRO GAMES! PROVEN SELLERS!
CUSTOM PROPRIETARY GAMES FOR YOUR BRANDS!
CARD GAMES, FAMILY GAMES, KIDS GAMES, PARTY GAMES, STRATEGY GAMES, WORD GAMES, ACTION GAMES .... ALL TYPES OF GAMES!
| | |
| |
|
Tumball, Ballaboule, Balla Balla,
Valli Balli
| | |
|
Battle Dome
Pinball Action for 2-4 Players
| | |
|
Go for Broke!
La Flambeur! Mankomania! Bankroet!
| | | |
| |
Shirt Pocket Games and Puzzles | | |
| |
|
NEW FOR 2024!
ENTERTAINMENT, LICENSING, PUBLISHING, CONTENT OPPORTUNITIES!
| | |
|
A LITTLE BIT OF DINOSAUR! BOOK SERIES
Humorous stories
Read by 4.3+ MILLION children in the past 2 years.
|
SOPHIE LA GIRAFE is available for publishing, infant, and entertainment licensing. | |
|
NEW FOR 2024!
THE DOGGOS: 15 original heartwarming stories about the special relationships between dogs and the kids who love them. Each book focuses on the story of a sad, abandoned dog and an unhappy, out of control, lonely, or bullied child. The books celebrate the unconditional love of pets and the friendship they share.
NEW FOR 2024!
SIMON & BUTCH (Book 1) Buy it on Amazon. Walmart.com, BarnesandNoble.com, IngramSpark and more in the US, UK, Italy, Netherlands, Australia, and Japan!
NEW FOR 2024!
FIONA & DORA (Book 2)
Buy it on Amazon,Walmart.com, BarnesandNoble.com, IngramSpark and more in the US, UK, Italy, Netherlands, Australia, and Japan!
NEW FOR 2024!
STEPHEN & SCRAPPY
Available 8.22.24 on Amazon and IngramSpark!
NEW FOR 2024!
CHARLOTTE & BOO BOO
Available 8.22.24 on Amazon and IngramSpark!
Join Kids Club Doggos
on Facebook and Instagram.
| |
|
Romy the Cow
ABC, 123, Shapes, and Colors
| I am so 3! I am so 4! I am so 5! Look at All the Things I Can Do! | Fire Safety, Stranger Safety, Water Safety, Home Safety, Out & About. | |
NEW FOR 2024! HoneyBear and Friends, created by a Disney artist, is available for publishing, toys, games, infant, preschool, and entertainment licensing. | |
NEW FOR 2024! Claus Kids, created by a Disney artist, is available for toys, games, publishing, and entertainment licensing. | |
|
PLAYSETS, ACTIVITIES, VEHICLES, COLLECTIBLES, and BATH TOYS
Many with Animated Series
Available for Licensing and Distribution
| | |
|
|
NEW FOR 2024! The World of Beantown Pals
Collectibles
Join Bucky and Betty in their funny adventures.
Collect them all!
100+ fully developed and manufactured collectible characters, humorous animations, playsets, toys and books.
Available for global licensing, publishing, and entertainment content licensing.
Endorsed by Rick Siggelkow, Creator of Thomas the Tank.
| |
|
|
TIMBER TOTS BRAND
Characters, vehicles, playsets, bath toys, with in-store displays
Available for distribution.
NEW for 2024! Collectibles
| |
|
NEW for 2024!
Pocket Collectibles
Camper Van coming soon!
| |
|
NEW for 2024!
Pocket Collectibles
Magic Treehouse coming soon!
| |
|
NEW for 2024!
Pocket Collectibles
Pizzeria coming soon!
| |
Finger Knitting Fun. Look what you can make! | | |
|
|
SENSORY ART for KIDULTS
Air-Dry Clay Painting
- Promotes mindfulness
- Hangs vertically like a picture
- Decorates your home
Support a Woman-Owned Business from the UKRAINE
| | |
|
A Few Awards We Cherish:
- James R. Becker, Founder of Anjar, inducted into the prestigious Toy Industry Hall of Fame in 2018.
- ChiTAG Award For Outstanding Contributions to the Licensing Industry.
- I.D.I.O.T. Award Winner.
- Recognized by Mojo Nation as 'Top 100 Toy Industry Professionals' four years in a row
-
'Outstanding Licensing Agent' Award by Women in Toys, Licensing & Entertainment (WIT)
- 'Play Connects Philanthropy' Award Recipient from the Toy Industry Association
| |
|
For Manufacturers:
We extend brands into new consumer product categories, like Wham-O Pet Toys. If you're a manufacturer seeking licensing opportunities, we create, negotiate, and license brand extensions using your wishlist, available licenses, and over 85 years of knowledge, we strategize to match the proprietary and retro IP we represent to find extraordinary opportunities.
Looking to sell your company? We can help!
For Inventors and Entrepreneurs:
If you're an inventor with a disruptive innovation, we can help you develop and market your IP, invention, or product idea for licensing.
We represent entrepreneurs, inventors, and manufacturers with brands from start-ups to over $100 million per year in sales.
About the Principals:
Jonathan Becker is recognized as a leading IP Attorney and Global Licensing Expert who grew up in the Toy Industry. Jonathan is also an Adjunct Assistant Professor of Business Practices in the Toy Design Department of F.I.T., where he has taught and inspired many future Toy Industry colleagues for 35 years.
Patti Becker is Past-President and Chair of the Advisory Board of WIT, where she led the global expansion of Women in Toys, Licensing and Entertainment and created the Walmart-WIT Empowerment Program. Patti and Jonathan are Charter Members of the Antique Game Collectors Association (AGCA), now known as the Association for Games & Puzzles International (AGPI). Patti is editing her Masters Thesis on The Marketing of Toys and Games in the 19th, 20th and 21st Centuries for publication. She has a formal background in Early Childhood Education, Developmental Child Psychology, Art, and Marketing.
Our customers tell us they appreciate our unique combination of skills in legal negotiations, contracts, Intellectual Property Law, marketing, developmental child psychology, early childhood education, decades-long industry experience, and our relationships, which enable us to obtain, develop, market, and manage the best possible license and distribution opportunities for you! For more than 50 years, we've provided toy, game and activity manufacturers with exciting new product concepts, and iconic brands.
James R. Becker, Founder of Anjar, was a Licensing Pioneer and Toy Inventor, famous for Gumby, Pokey, Barrel of Monkeys, Othello, Nerf Ping Pong, Fireball Island, Battle Dome, and others.
James Becker was inducted into the Toy Industry Hall of Fame in 2018.
| |
|
The exclusive global licensing agents for Wham-O, Frisbee, Hula Hoop, Hacky Sack and more.
| | | | |
