As time advanced, Ian's perspective and level of education progressed. He obtained his MBA from Loyola University and evolved as an innovator through shifting focus from the creation of new products to the consumption of them. Working on enterprise-level research projects to understand customer personas and their journey through the buying process, his goal was to understand the "why?" behind product innovation.
Ian feels inspired to help others with the knowledge that he has gained. Later in his career, he authored and taught college courses centered around marketing and product development, operated a management consulting business, and fondly remembers teaching Susquehanna University's 'Innovate or Die' program. Ian is currently the Engineering Innovation Manager for the Bucknell University SBDC and can usually be found on the weekend making one-of-a-kind furniture creations in his woodshop.