Finalize Plans for #NRSM21
National Retirement Security Month (NRSM), scheduled for October 2021, is an opportunity to increase awareness and educate employees about the importance of saving for retirement by investing in an employer-sponsored defined contribution plan.

Now is the time to finalize plans for how your organization will promote the month. Below are a few suggested steps to take before October to help prepare for NRSM.
Confirm your campaign communication plan. Map out a timeline and share internally with your staff.
Finalize the materials you want to distribute during NRSM. Materials that tie into the activities you have planned are always the most effective.
Develop your email marketing lists. Figure out who you’ll target with what messages.
Begin to develop a buzz. Start scheduling regular social media posts and emails to promote NRSM.
(Be sure to use #NRSM21 in your social media posts.)
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