September 2016
September 2016 "Off Camera:"
GOLD & SILVER CIRCLE 2016: Bay Area, Sacramento TV Veterans To Be Inducted Into Silver Circle
GOLD & SILVER CIRCLE 2016: Class of 2016 Biographies
GOLD & SILVER CIRCLE 2016: Chapter Awards $10,000 In Scholarships
Stephanie Adrouny Becomes Vice President Of News At KNTV
Wendy Tokuda Retires After Four Decades In TV News
Matthew Null, CNN Producer and Former KRON Producer, Dies at 34
Chapter Membership Drive: Sign Up For 2017 Now, Get Four Months Free
KTVU Reporter's Transition From Print To TV News
KTXL Debuts "Studio 40"
KSTS Adds New 5 p.m. Newscast
Bob Jimenez Life sfter TV News
Media Enterprise Alliance Founder Retires
"Film School Shorts" Launches New Season On KQED
National Nielsen Rankings Out; Bay Area Remains No. 6, Sacramento No. 20
On The Move
Faith Fancher/"Friends Of Faith" Breast Cancer Challenge
Our People: KPIX's Jessica Flores
Do You Remember?
The Health Reporter
KITV Director Retires After 27 Years
NATAS Honors Documentary Producer
Write to "Off Camera"
NATAS Job Bank



   Kevin Wing



Like us!
Follow us!
Quick Links

Bay Area, Sacramento
TV Veterans Selected
For 2016 Silver Circle

By Kevin Wing
Editor, Off Camera

      Six northern California television news veterans representing the Bay Area and Sacramento markets will be inducted into the distinguished Silver Circle of the San Francisco/Northern California Chapter of the National Academy of Television Arts & Sciences at the 2016 Gold & Silver Circle induction luncheon, to be held Saturday, Oct. 29 in San Francisco.
      Randy Davis of KGO-TV ABC7, Robert Handa of KNTV NBC Bay Area, Bill Martin of KTVU Fox 2, Lyanne Melendez of KGO-TV ABC7, Steve Swatt of Comcast-Time Warner and Lori Waldon of KCRA 3/KQCA 58 have been selected by past inductees of the Silver Circle. Read more about each inductee, below this story.
     T hey will join  Fred LaCosse , of LaCosse Productions and formerly w   ith KGO-TV, KRON and KNTV, who will be inducted into the  Gold Circle  honoring his more than 50 years in the television industry.  Off Camera  announced LaCosse's Gold Circle selection in its August issue.     
     Dan Ashley , of KGO-TV ABC7, will serve as master of ceremonies for this year's event. Inducted into the
Silver Circle  in 2015, Ashley, who was unable to attend last year's induction ceremonies, will formally accept his induction in person following the induction of this year's inductees. 
     The induction luncheon will take place Saturday, Oct. 29 at the JW Marriott San Francisco Union Square, 515 Mason St., at Post Street, San Francisco. No-host reception begins at 11 a.m., followed by a luncheon at noon and the induction ceremony at 1 p.m. ith KGO-TV, KRON and KNTV, who will be inducted into the Gold Circle honoring his more than 50 years in the television industry. Off Camera announced LaCosse's Gold Circle selection in its August issue. 
     Individual tickets for non-NATAS members are $95, or $90 if purcha sed by Oct. 14; individual tickets for NATAS members and their guests are $90, or $85 if purchased by Oct. 14. Tickets will be held at the door. 
    Luncheon proceeds benefit the TV Academy Scholarship Fund, a 501(c)3 charitable organization. 
    For more information about the event, please visit the Gold & Silver Circle page at the Chapter website:   

Silver Circle Class of 2016 Inductee Biographies

Photojournalist, KGO-TV ABC 7
      Randy Davis, a news photographer/journalist, grew up in the news business since his father, Steve Davis, was a reporter and anchor in San Francisco for many years. After graduating from California State University, Chico, and attending the Ron Bailey School of Broadcasting, Davis became a freelance film/video photographer in 1979, working at KGO-TV and KTVU. After a brief stint at KICU, he was hired full time at KGO-TV in 1982, where he is still employed.            
      Throughout these years, Davis has worked as a photographer, editor, ENG and satellite truck operator. He is responsible for the day-to-day news gathering, live satellite feeds and editing multiple stories. He has covered a plane crash off the coast of Nova Scotia, Hurricane Katrina, the Loma Prieta Earthquake, Oakland Hills Fire, National Conventions, Olympics, Super Bowls, Oklahoma City Bombing, 911; traveling on assignment to Beijing, Shanghai, Sydney, Mexico and beyond. 
    Davis' work has been recognized with several Emmy® Awards, and he was part of the team receiving a Peabody award for his coverage of the 1989 Loma Prieta earthquake. Davis provided video services for Every 15 Minutes, an anti-drunk driving program for teens for the Acalanes School District, Walnut Creek Police and the CHP. In addition to mentoring many young reporters and photographers, Davis has taught a lighting seminar at UC Berkeley, produced graduation videos for schools, and coached multiple little league and soccer teams in Walnut Creek.
Reporter, KNTV NBC Bay Area 
       Named the "2015 Reporter of the Year" by the Associated Press, Robert Handa, who was previously an award-winning reporter at KTVU's San Jose Bureau, returned to KNTV (now NBC Bay Area) in 2014 where he had started his career more than three decades ago. He is also the host of Asian Pacific America with Robert Handa, a weekly talk show. A South Bay native, Handa attended DeAnza College, winning a journalism contest for an internship at KNTV, which lead to his employment there. Prior to KTVU, Handa worked as a reporter/fill-in anchor at KPIX, was a reporter/documentary producer for KQED and The MacNeil Lehrer News Hour. Handa's memorable reports include flying with the Blue Angels, an ocean rescue with the Air National Guard, the 49ers' Super Bowl victory, and interviewing J immy Carter, Dalai Lama, Hillary Clinton, Henry Kissinger, Mikhail Gorbachav, Buzz Aldrin, Joe Montana, Willie Mays and Bill Walsh. His work has been awarded with several Emmy® statuettes and recognition from RTNDA, UPI, Associated Press, California School Boards Association, Asian American Journalists Association (AAJA) as well as the National Association of Black Journalists. In addition, Handa was given the "Community Star" award from Asian Americans for Community Involvement and the first-ever "Media Excellence" award from the South Bay Islamic Association. He served as Vice President for the AAJA Bay Area chapter, was media chair for the Juvenile Diabetes Foundation Walkathon, served on the Silicon Valley Volunteer Center, and is an active member of Kimochi, Self Help for the Elderly, Yu Ai Kai Japanese American Community Senior Service, San Jose's Office on Aging, and Family Bridges.

Chief Meteorologist, KTVU Fox 2 
       As a fifth-generation Northern Californian, Bill Martin's great uncle was the sheriff of Vacaville in the late 1800s. Martin grew up in Paradise (Butte County), graduating from the University of California, Berkeley, with a degree in Physical Geography (emphasis in Climatology). During those years, he spent many hours surfing the California coast from Oregon to Mexico, becoming passionate about forecasting waves and weather. This enthusiasm led him back to college where he spent three years postgraduate at San Francisco State studying Atmospheric Science. 
      After San Francisco State, Martin completed an internship at KRON 4 and then took a job as a Chief Meteorologist at KFTY 50 in Santa Rosa in 1990. Moving on to KPIX 5, he was their morning show meteorologist for two years, leaving in 1995 to join KTVU. At that time, KTVU did not have a weather department, so Martin was given the opportunity of creating and building KTVU's weather brand, working weekends until he became the Chief Meteorologist. In 2014, after over 25 years of forecasting weather in the Bay Area, Martin became one of six meteorologists in the country chosen to go to the White House to interview President Barack Obama on climate change. The American Meteorological Society has awarded him the CBM (Certified Broadcast Meteorologist) which is the highest level of certification available and only given to a handful of meteorologists on the West Coast. He was also recognized with an Emmy® statuette in 2015 for his work as a meteorologist. Martin continues to be fascinated with California history and the stories of the people who live here.

Reporter, KGO-TV ABC7
       Lyanne Melendez joined KGO-TV in 1994 as a general assignment reporter. She covers the AIDS and education beat in the Bay Area, is guest host of ABC7's  Beyond the Headlines , and is a fill-in news anchor. She began her broadcasting career in 1984 as a production specialist at WTMJ in Milwaukee, Wisconsin. She also worked in San Juan, Puerto Rico; as well as CNN-Spanish in New York where she was a senior correspondent and substitute anchor before relocating to KGO-TV. 
     In 1999, Melendez received an Emmy® and RTNDA award for Nicholas' Gift of Life, the story of a Bay Area boy whose organs were donated to seven Italian recipients. In 1992, she received the Latina Media Person of the Year Award from New York University and her local reporting has been recognized by the California Teachers Association. Melendez's charitable contributions include working with the National Association of Hispanic Journalists, Scholar Match, 826 Valencia (a writing center), the Mission Economic Development Agency, Galeria de la Raza/Studio 24; and Melendez's own organization, "From Closet to Care," which supports unaccompanied minors who come to the Bay Area from Central America. She received a Bachelor of Arts degree in Journalism from the University of Alabama and a Master's degree in Mass Communications from the University of Wisconsin. Melendez has traveled to Somalia, Iraq, Central and South America, Saudi Arabia and Kuwait on special assignments.

Political Analyst, Comcast/Time Warner
       Steve Swatt is an award-winning, Sacramento-based author and political analyst, and is in his 46th year covering topics of interest in Northern California. Swatt currently hosts Comcast Newsmakers and Time Warner Cable's Sacramento Report. After reporting stints at the San Francisco Examiner and United Press International (Los Angeles), Swatt began his broadcasting career in 1969 at KCRA in Sacramento, first as a general assignment reporter, covering stories like the Juan Corona trial, Manson family, San Francisco Zodiac killings, and return of POWs from Vietnam. 
      In 1979, he became KCRA's Capitol and political correspondent reporting on every major ballot proposition, issues in the state legislature, as well as state and national elections. This included exclusive interviews with presidential nominees during a twelve year period and every California governor. After leaving KCRA, Swatt worked as a public affairs executive, providing strategic media relations and political counsel, where he continues to provide election analysis for KCRA as well as other media outlets. 
       He has been involved with the California Conservation Corps Board, the Alliance for Better Campaigns and Community Learning Advisory Board. For his contributions, Swatt has been recognized with an Emmy® statuette; and awards from National Health Journalism, State Bar Association, SPJ, Association of American Political Consultants and Sacramento Public Relations Society, amongst others. Swatt is the author of Game Changers: Twelve Elections That Transformed California, a political history of California, recognized by the California Historical Society; as well as Fair, Balanced...and Dead, a political mystery. As an adjunct professor, Swatt has also taught and mentored graduate journalism students at Sacramento State University.

News Director, KCRA3/KQCA58 
      Lori Waldon, the news director at KCRA/KQCA, in Sacramento, was promoted by Hearst Television in 2012 to lead a nationally recognized news operation with an outstanding reputation for strong investigative, enterprise and political reporting. Under Waldon's leadership, KCRA has been honored with Emmy® and Edward R. Murrow Awards for Overall News Excellence, Breaking News and Best Newscast. Before joining KCRA/KQCA, 
      Waldon was the news director at WISN 12 News in Milwaukee; where, under her leadership, the station received recognition with a national Edward R. Murrow Award for Best Newscast- Large Market, several regional Murrow awards, along with a Walter Cronkite Award for Excellence in Television Political Journalism, 28 first place Associated Press awards; and several awards from the Milwaukee Press Club and Wisconsin Broadcasters Association. During her time in Milwaukee, Lori served for two years as the chairperson of the ABC News Directors Advisory Board. She also received recognition in Black Enterprise Magazine's "People on the Move," and guested on the Dr. Phil show, discussing diversity in newsroom leadership. Waldon joined WISN from the Sacramento duopoly KOVR13/KMAX31, where she served as assistant news director. She previously spent 13 years in news management roles at KPIX5. 
       Prior to KPIX, Waldon worked as a news reporter at stations in Charlotte, North Carolina; Mobile, Alabama and Peoria, Illinois. She graduated from the University of Southern California with a Bachelor's degree in Political Science, receiving a Master's degree in Journalism from Northwestern University. Waldon is visiting faculty at The Poynter Institute for Journalism Studies, an RTNDA Leadership Coach, and an active member of the National Association of Black Journalists.

2016 Gold & Silver Circle Induction Luncheon
Master of Ceremonies
Anchor, KGO-TV ABC 7 (Silver Circle Class of 2015)
        Dan Ashley joined KGO-TV ABC7 News in 1995, where he co-anchored the 5 p.m. newscast and was a reporter for the 11 p.m. news. A year later, he moved into his current job co-anchoring  ABC7 News  weekdays. 
       A graduate of the University of North Carolina, Ashley began his career at WTVD in Durham, North Carolina, in 1985, followed by WCBD in Charleston, South Carolina. Ashley's work has been recognized by the Associated Press, Society of Professional Journalists, RTNDA and NATAS. 
      During his news tenure in Charleston, Ashley received the prestigious DuPont Columbia and the Edward R. Murrow Awards. His reports have included visiting Auschwitz with Bay Area holocaust survivors, Pope John Paul II's visit to Mexico, Columbine shootings in Colorado and live reports from New Hampshire and South Carolina state primaries. Ashley is very involved in the Bay Area community. Every year, he works through the "Dan Ashley Friends of Camp Concord Golf Tournament" to raise money to send underprivileged youngsters to summer camp at Lake Tahoe. He is involved with the Bay Area Red Cross, The Commonwealth Club of California, RTNDA, Bay Area Black Journalists  Association, California Symphony, Contra Costa County Crisis Center, and Court Appointed Special Advocate (CASA). Ashley  has been seen at various festivals and events in the Bay Area singing classic and original rock-n-roll with his band, PUSH.

S.F./NorCal Chapter Awards $10,000 
In College Scholarships To Students 
Recipients To Be Honored At G&SC Luncheon Oct. 29

By Keith Sanders
Chapter Education Chairperson

       Every year this chapter of NATAS awards scholarships worth thousands of dollars to deserving college students within our boundaries.  This year four students won a total of $10,000.  Each scholarship was named after a beloved broadcast professional who worked in our chapter.
       Luisa Conlon from the Berkeley Graduate School of Journalism won the $3,000 Jerry Jensen Memorial Graduate Overall Excellence Scholarship. Boyoung Kim  from De Anza College won the $3,000
Steve Davis  Memorial Undergraduate Overall Excellence Scholarship . Dane Christensen from Stanford University won the $2,000 "Miss Nancy" Besst Memorial Graduate Scholarship, Aydan Dorsett-Sobel from the Academy of Art University won the $2,000 Sheldon "Shelley" Fay MemorialVideography Scholarship.
       This year's $3,000 Scholarships, underwritten by George Lang (Silver Circle'14) of The Big Picture, memorialize two former KGO-TV journalists: Steve Davis and Jerry Jensen. The Sheldon "Shelly" Fay Memorial Videography Scholarship is underwritten this year by Lee Mendelson (SC'88/Gold Circle'15), creator of the Peanuts TV specials.
       As in past years, the Scholarship Committee decided to award only those individual entries that rose to the highest professional level. The $2,000  Rigo Chacon Reporting Scholarship, the $2,000 
Peter Marino Memorial Production Scholarship and the $2,000    Kenneth Sloat Langley Memorial Writing Scholarship had no recipients.
       Every candidate submitted a variety of their completed works, a letter of support from a faculty member or dean, a personal essay, a copy of their Grade Point Average (GPA) and transcripts to the nine-member Scholarship Panel (Randy Forsman, Phillip Kipper, Mike Moya, Manny Ramos (SC'00), Keith Sanders, Steve Shlisky (SC'14), Matt Skryja, Kim Stephens (SC'14), and Pamela Young (SC'04). This sub-committee of the NATAS Education Committee judged scholarship entries in six areas of excellence: Content, Execution, Creativity, Personal Essay, GPA, plus an overall score based on the quality of the entry materials.
       Newly appointed Education Committee Chair Keith Sanders says, "the high quality of the scholarship entries this year is a credit to the excellent media education coming from our local colleges and universities, and to the talent of these ambitious students." Sanders is Past President of our chapter and works as a Media Producer at San Jos é State University. 
       The scholarship winners will be presented during the NATAS Gold & Silver Circle Induction Luncheon on Saturday, Oct. 29, at the JW Marriott San Francisco Union Square.  Festivities begin at 11 a.m. with a No-Host Reception.  Lunch begins at noon followed by the Induction program at 1 p.m.  Tickets at
       This chapter awards scholarships to college students in an effort to help advance the artistic, cultural, educational and technical qualities of television. For more information go to
KNTV Taps Stephanie Adrouny As News Boss
Popular NBC Bay Area News Executive Now No. 1 News Chief

Stephanie Adrouny
New KNTV vice president of news
By Kevin Wing
Editor, Off Camera

      Stephanie Adrouny , the very popular assistant news director at KNTV NBC Bay Area in San Jose, has been chosen to become the station's next vice president of news. 
     Adrouny, who joined KNTV in 2013 as assistant news director, succeeds Jonathan Mitchell, who left the station in July after six years as vice president of news there. 
     The station made the announcement of Adrouny's promotion on Aug. 26. 
     Adrouny left KGO-TV ABC7 in San Francisco after 14 years there to join KNTV. At KGO-TV, she had worked her way up the producing ranks from producer and executive producer to assistant news director. 
     "I am excited to be part of NBC Bay Area, a station that has given me the opportunity to work in its award-winning newsroom not once but twice in my career," Adrouny says. "NBC Bay Area is home to an exceptional group of journalists and investigators and I am looking forward to continuing to elevate the tradition of journalistic excellence that is inherent of the KNTV newsroom."
     "Stephanie is a Bay Area native and a perceptive newsroom leader who has fostered a culture of excellence, creativity and enterprise journalism in her role as assistant news director of NBC Bay Area," says Rich Cerussi, president and general manager of KNTV NBC Bay Area. "I am certain that Stephanie will do an outstanding job in her new role."
     During her 14 years at KGO-TV, Adrouny held various roles with increasing responsibility. She was assistant news director there for more than a decade. In that role, Adrouny oversaw the recruitment and development of new on-air talent, and launched a multimedia journalist program. Adrouny also executed the station's on-air breaking news and special events coverage, including news and sports specials and election coverage.
     Earlier in her career, Adrouny worked at KEYT in Santa Barbara for six years, launching her television news career as an assignment editor, and later, as an executive producer at KEYT. She then left Santa Barbara to accept a producer role with KNTV for two years.
     Born and raised in the Bay Area, Adrouny earned a bachelor's degree from the University of California, Santa Barbara. 

Wendy Tokuda Retires
Iconic Bay Area TV Anchor And Reporter For KPIX, KRON, 
Hangs It Up After Four Decades; Helmed 'Students Rising Above'

By Kevin Wing
Editor, Off Camera

         To not see the legendary  Wendy Tokuda on Bay Area television anymore is taking some getting used to. 
         Tokuda , one of the most prominent anchors and reporters ever to grace TV screens in the Bay Area, retired last month from San Francisco's KPIX 5 after a celebrated, colorful career that spanned more than four decades, including two tenures at the CBS station and stints in Seattle and Los Angeles. 
         She first joined KPIX in 1976. With the exception of six years in which the Bay Area sandwiched her tenure in Los Angeles, Tokuda spent some 35 years on Bay Area television.
         Tokuda's last broadcast on KPIX was Aug. 19. She left the anchor chair in 2010 and had been working at the station primarily as a feature reporter, in particular for the acclaimed "Students Rising Above" series.
Wendy Tokuda
Former KPIX, KRON anchor and reporter retired in August 
         A Seattle native, Tokuda, 66 -- and a 2001 inductee of the Silver Circle of the San Francisco/Northern California Chapter of the National Academy of Television Arts & Sciences -- began her television career at KING-TV in Seattle. Starting as a secretary, she eventually went to work in the station's news department as a reporter and anchor before KPIX came calling in 1976. Once in the Bay Area, Tokuda began reporting for the station, eventually being promoted to weekend anchor. Eventually, by the late 1970s, she began anchoring weeknights with Dave McElhatton -- and along with meteorologist Joel Bartlett and sports anchor Wayne Walker, the foursome, with the Eyewitness News franchise, became the most popular anchor team in the Bay Area by the early 1980s. It was a dominance that would last until Tokuda left KPIX in 1991 to be an anchor and reporter at KNBC in Los Angeles. 
        Tokuda remained in Los Angeles for five years, until opportunity in the Bay Area came knocking for her to return and work as an anchor at KRON. She was hired by then-KRON news director Dan Rosenheim, who later became vice president of news at KPIX, and subsequently, brought Tokuda back to KPIX after a decade at KRON. 
        During her earlier years with KPIX prior to leaving for Los Angeles, T okuda was a calming, authoritative presence with McElhatton following the Loma Prieta earthquake in 1989. 
Eyewitness News Dream Team
Tokuda, with meteorologist Joel Bartlett, co-anchor Dave McElhatton and sports director Wayne Walker, in the 1980s
      In 1985, when a wayward humpback whale entered San Francisco Bay and remained there for days -- with the Bay Area news media and an adoring public subsequently nicknaming the whale, Humphrey -- Tokuda shined during the saga, documenting the whale's saga and eventual rescue. She, along with now-former husband, Richard Hall (a former executive producer at KTVU in the 1980s) -- created three reality-inspired children's books about Humphrey.
       That passion for connecting with children slowly surpassed Tokuda's desire to command the anchor desk. Her most endearing endeavor, "Students Rising Above", is her most important work.  The segment highlights a non-profit organization that helps at-risk students who excel in the classroom despite harrowing personal challenges. The franchise began when Tokuda was at KRON; it moved with her to KPIX. 
      Tokuda says the franchise is being turned over to another trusted Bay Area journalist, Sherry Hu. Hu was, for many years, a reporter and anchor at KPIX. 
      Tokuda is now spending more time with her husband and the five daughters they share while continuing to pursue her continuing passions of storytelling, environmental restoration and finding ways to help at-risk children. She is also quite a green thumb in her sprawling garden.


GSC Profile Header_new
In next month's
Off Camera, watch for the " Gold & Silver Circle Profiles" feature on 
Wendy Tokuda.

Matthew Null, Former KRON Producer, Dies
CNN Senior Producer, 34, Was Vacationing In Spain

By Kevin Wing
Editor, Off Camera
       Matthew Null , a former executive producer at KRON in San Francisco who went on to become a rising star at CNN as a senior producer of the network's Early Start program, has died.
       CNN says Null was vacationing in Barcelona, Spain, when he died Aug. 15. He was 34.
       No additional information was provided by the network about the cause of death. 
Matthew Null
Former KRON Producer Dies at 34
       Null was an executive producer at KRON until 2012, when he joined Fox News Channel as a producer for On the Record with Greta van Susteren. He later joined CNN as a senior producer of the Early Start broadcast, where he had worked for the last three years. 
      "Matt was smart, talented, calm and wise beyond his years," says Aaron Pero, news director at KRON. "He was a great member of the KRON4 team. I am saddened that a friend and a former colleague is gone way too soon. He will be missed."
      After graduating from Truman State University, Null got his start in television news working as a reporter at KTVO in Kirksville, Missouri, from 2003 to 2006. He went on to become a morning executive producer at WKBN in Youngstown, Ohio. He relocated to Florida to be a news producer at WFTS in Tampa in 2007 and 2008, before becoming a senior producer at WSVN in Miami in 2009 and 2010. 
      In November 2010, he joined KRON as executive producer of its afternoon and evening newscasts, a position he held until December 2012, when he accepted the producing job with Fox News Channel. He was at Fox for six months until CNN hired him in mid-2013.
     CNN aired a tribute to Null during Early Start 's broadcast Aug. 17, remembering him as a hard-working, exceptional producer. 
       CNN anchor Christine Romans said, "He is literally the voice in our head every morning. When terrible things happen around the world, he is the one who brings it to you with calm, and fairness. He is someone who really made a difference in the world through his job."
      "He was the nicest, most welcoming man you'd ever meet," said CNN anchor George Howell

S.F./NorCal September Membership Drive
New-Members Get Four Months Free By Joining Now

By Patty Zubov
Chapter Marketing Chairperson
      The best advice you can give anyone not already a member of our NATAS Chapter is to join during the month of September and get four months FREE! Signing up now for membership in the SF / NorCal chapter of NATAS qualifies them for benefits through December of 2017.
      As you know, membership benefits include d iscounts to seminars, workshops, product demonstrations, luncheons, networking events, and other Academy activities. A sample benefit is the chapter's Master Classes series, free to members. Past classes have been on "Voiceovers" with voice master Elaine Clark, "Editing" with KTVU FOX 2 's Steve Shlisky, and "Storytelling" with KGO-TV ABC7 's Wayne Freedman. Many gatherings like these are webcast to make them accessible to all areas of our Chapter. Events with pertinent forward-looking industry topics and personal branding tips are in the works for the near future.
      Emmy ®  Award entry fees and Gala tickets are discounted for members.
      Our Cinema Club offers members special preview screenings of major studio movies and independent films, FREE for you and a guest. 
NATAS members and their guests were admitted to a special Aug. 20 screening of the star-studded feature film, The Hollars,  directed by John Krasinski , with a cast Q&A following the movie. The film opened Sept. 2. 

      A complimentary copy of the "Motion Picture, TV, and Theatre Directory" is mailed to members annually.
      Every month, the Chapter's 1,400-plus members receive the award-winning Off Camera newsletter directly into email inboxes. This publication provides news and information from the San Francisco/Northern California/Reno/ Hawaii/Guam-area television communities, along with Chapter news, events, career profiles and member announcements.
      Professional members work in the television community at broadcast stations, cable and satellite companies, as independent television producers and consultants, in academic settings as editors and communications specialists, as marketing experts, as performers or in creative crafts positions, and -- newly added -- as creators of video content for the web.
      Membership dues vary  by Chapter area, and renewals cost much less than first-time fees. Students in all areas can join for $15. Annual dues covers the period Jan. 1 to Dec. 31, but join after Sept. 1 for full credit through the following year. Pay for two years at a time and save 5 percent, or join for three years and save 10 percent. 
      Share this link with anyone who ay be interested in learning more about the advantages of joining our NATAS Chapter, particularly in September!

Transitioning From Newspapers To TV News
KTVU Reporter Talks Shop A Year After Leaving Chronicle

Photo: Steve Shlisky

By Kevin Wing
Editor, Off Camera

        Henry Lee is still pinching himself. 
        The last 12 months of his journalism career have been anything but ordinary for the KTVU FOX 2 crime reporter, who joined the Oakland station last September after nearly two decades at the San Francisco Chronicle
        That's right. The Chronicle
        Lee, who'd worked at the newspaper since 1994, took a big leap from his comfort zone to join the Bay Area's Fox station in September of last year.
        It's been one year this month, and Off Camera decided to check in on Lee to see how he's been doing so far.
       "It's been an exciting career move for me," Lee says. "I'm learning how to tell stories visually and in a much different way. In the last year, I have been able to see many of my sources for the very first time. At the Chronicle, I never had to go out for stories. I'd make phone calls from my desk and naturally stay there to write my stories. Now, I have to plan my expeditions wisely and tell stories the best way that I can without needing to interview too many sources."
      Lee, 43, admits to one thing: the newspaper business is still in his system. "Print is still a part of me. But now, I'm always asking myself, 'how can I get this one little nugget of information out there, but still make it visually appealing to the viewer'," he says.
      The photographers who Lee works with every day have made a big difference for him. "The photographers are amazing," he says. "I've learned from every single one of them. They bring their own strengths and background, and they tell me where to stand next to the camera when I'm conducting interviews. Or, they tell me how best to grab a viewer so that a viewer will be drawn to the story. It's wonderful working with a team where we can bounce ideas off each other, compare and contrast styles and work together to create a product that will be ready for air."
      Lee says the biggest change for him has everything to do with telling stories more succinctly.
      "Instead of writing a long, 20-inch story for the Chronicle, I have to make all of that digestible for a TV audience in a minute and 30 seconds. That's a big change."
      Lee says he has noticed that he doesn't have to write as many stories as he did when he was working as a print reporter, yet adds that life as a television reporter is more stressful than being a print reporter.
     "Before, I'd write five to eight stories a day at the Chronicle. Now, I have one or two stories to work on each day. But, now, each day at work can be so much more stressful. I need to make sure I get to the interview on time. Then, I need to get back to the station. And now, I always need to pick my interviews wisely to make the best use of time. I am always looking at the clock and keeping an eye on the freeways and traffic patterns."
      The print reporter-turned-TV reporter admits it's taken some getting used to when it comes to talking into the lens of a TV camera.
      "I had to quickly master looking at the camera to sound conversational," Lee says. "I have to write conversationally. I can't write like I used to when I worked in newspapers."
      Lee says he's happy to be able to hone his craft as a journalist in a different way now.
      "I never thought I'd ever end up becoming a television reporter," he says. "I am thrilled, happy and honored to work for KTVU."

Studio 40 Live Premieres
KTXL's New Midday Lifestyle Show For Sacramento

       Sacramento's KTXL, the city's Fox affiliate, is changing its midday lineup offering with the premiere of  Studio 40 , a new midday lifestyle program.
       The new show premiered Sept. 6.
       The 30-minute program airs at noon weekdays and is hosted by  Gary Gelfand and  Lori Wallace .

KSTS To Add New 5 p.m. Newscast Sept. 26

New 5 p.m. Newscast on KSTS
Cesar Bayone and Blanca Garza will anchor the new broadcast beginning Sept. 26
     Two longtime -- and very popular -- Bay Area news anchors will be getting a new assignment soon. 
     KSTS, the Telemundo station in San Jose, is preparing to launch a new weekday 5 p.m. newscast
    Telemundo 48 co-anchors  César Bayona and  Blanca Garza have been tapped to anchor the station's latest offering when it premieres on Monday, Sept. 26.
    Currently, Bayona and Garza co-anchor  Noticiero Telemundo 48 at 5:30 p.m. Additionally, they also shared the anchor desk at 6 and 11 p.m. weeknights. 
    That changed on June 27. That is when Lorena Domínguez  began co-anchoring the 6 and 11 p.m. newscasts with Bayona. Dominguez had previously anchored KSTS' morning newscasts.
Bob Jimenez's Life After TV News
For Former KRON Anchor, It's Now One Frame At A Time

By Kevin Wing
Editor, Off Camera

       Bob Jimenez has always had a curiosity about photography. He says photography is about people. It's about humanity. And, for him, it has become a natural progression from his four decades-long career in television news.
Bob Jimenez
     Now living in Los Angeles, the former KRON news anchor and reporter and former correspondent for NBC News still leads a busy life. Jimenez travels a great deal. Around the country. Around the world. And around the city in which he now resides. He sees a lot.
       Why not capture it in photography?
       For Jimenez is doing just that.
       You may remember Jimenez in the Bay Area for his many years as a news anchor and reporter at San Francisco's KRON, where he worked from the mid-1970s until the early 1990s when he relocated to Los Angeles to anchor the news there. Or, you may remember him from his time as a reporter in Sacramento in the early 1970s, or for his work as a network correspondent for NBC News after that.
       "I got into journalism because of people," Jimenez says. "My photography is about people. It was a natural progression, from video to stills. When I take portraits of people, they feature a lifestyle twist. Then, I let the viewer see whatever they may interpret in the photos."
       Jimenez owns and operates Bob Jimenez Photography. It is a hobby that has grown into a business. Well, one may say it is still like a hobby for him; he has a camera almost everywhere he goes. He takes pictures. Of practically everything. Random people, walking across a busy street. Scenery. You name it, and more than likely, he has snapped a picture of it.
       As prolific as a shutterbug as he is, the ever-modest Jimenez doesn't consider himself to be a professional photographer.
       "Digital photography makes an amateur photographer like me be able to do all kinds of things," he says. "And, it's fast, and it's inexpensive. Digital photography is extremely more clear than film. Film still has that grainy quality to it."
      Jimenez likes to travel to historical sites, in particular, to try and recapture them in photography as he interprets them to be.
      "I am very cautious right now about good lighting. My choice of when to film is dictated by the sun," Jimenez adds. "Sunrise or sunset is ideal for me, because it keeps the softness that you want. It's how we look at life."
      Jimenez is quick to point out that he doesn't take portraits, per se.
       "I'm not offering portraits. I do lifestyle shots. There's a difference."
      His subjects range from the unknown to the renowned. He's taken pictures of famous people, like actor Edward James Olmos, who is a close friend. He's also photographed actress Laura Dern and her mother, actress Diane Ladd.
      But, his favorite subject is his wife, Sharon. Since Jimenez has a camera with him wherever he goes, he randomly takes pictures almost everywhere they go together. Sharon, he says, never gets sick of it. Another favorite is snapping pictures of their 6-year-old niece, Lily.
      "I like to surprise myself with shots," he says. "You never know what you're going to come up with. I passed a wedding reception recently in Beverly Hills. The bride was dressed very elegantly. I walked by and saw the shot opportunity and took it. She looked directly at me as if I was the photographer."
     Now that television news is no longer a part of his life, Jimenez has embraced photography with a passion.
     "It's very exhilarating. It brings me great joy," he says. "When I take a picture, it's life captured at that very moment. If someone is in it, it's about celebrating the human condition. It's about the glory of being human, and being. Photography is limitless. Every shot has a purpose, one moment at a time."

Media Enterprise Alliance Founder Retires

By Keith Sanders
Chapter Education Chairperson

       The founder and executive director of Media Enterprise Alliance at KDOL-TV in Oakland has retired. 
        "I take great pride in knowing MEA has touched the lives of hundreds of young people throughout the East Bay and has given them direction, purpose, and hope for a productive future," says Jeff Key.
Jeff Key
Retires from Media Enterprise Alliance
     MEA provides underserved Oakland high school students the opportunity to study digital media. The organization has grown over the past seven years from a fledgling media-arts program to being recognized as one of the leading youth Media-Arts Education programs in the Bay Area.
      "Jeff could've retired after a long and fulfilling teaching career," said veteran KPIX reporter and MEA ONews Producer  Sherry Hu (SC '11 ).  "Instead, he created our program from scratch and given young people in Oakland a real gift - a way for students to express themselves and learn real life skills for college and work."  
        "I've had the great pleasure to work with Jeff for a few years now," says  Steve Shlisky ( SC'14 ), media communications co-chairperson at Laney College and president of the San Francisco/Northern California Chapter of the National Academy of Television Arts & Sciences. "His MEA program is a fabulous example of mentoring, not only to teenagers learning about creating video content but to the bigger ethics of adult responsibility, the importance of deadlines, and disciplining oneself to excel at a craft."
       MEA students have won four NATAS Chapter High School Awards recently: an Award for Excellence, an Award for Excellence-Animation, an Award of Merit-Animation and a Light News Award of Merit.
       Since 2009, MEA's Capstone Digital Media-Arts Pathway program has expanded from 50 students in the Oakland Unified School District to currently serving over 175 students from eleven different schools. The MEA program now includes satellite Media-Arts programs on five OUSD campuses in addition to their home base at KDOL-TV.
       "I've been very fortunate to have worked with so many dedicated, creative, and compassionate people on the staff of MEA-KDOL and the Oakland Public Education Fund," Key says.  "My heart and soul will always be with MEA, and I plan to remain connected to the work and to our students as an advisor and board member."
       Key graduated from UC Berkeley with degrees in Communications and Public Policy, Fine Arts, and Education. He received his MFA from the San Francisco Art Institute in 1972. From 1974 to 2010, he taught Media and Fine Arts at the Head-Royce School in Oakland, California, where he served as chairman of the Fine Arts Department from 2005-2010. In 2003, Key helped establish the Head-Royce Summer Art and Technology Institute in conjunction with the Heads-Up program, a partnership with the Oakland public schools.  
      Key has also worked with Rebuilding Together Oakland for the past 20 years renovating community centers and homes of low income, elderly people, and for the East Bay Community Foundation on projects serving the arts and community organizations.

Film School Shorts Launches 4th Season On KQED 

        The fourth season of  Film School Shorts , a nationally distributed program for PBS that features student films, begins Sept. 9 on San Francisco's KQED 9.
        The show's producers encourage local filmmakers to submit films for the series. It is free and can be submitted online, according to  Aine Henderson , a project supervisor at KQED. 
        Want to learn more about this popular program? Here are some links for the show: 

National Nielsen Market Rankings Out;
Bay Area Remains 6th Largest In Nation
Household Numbers In U.S. Drop 500,000 Since Last Year

By Chris Ariens
TV Spy

         The 2015-16 American television market rankings are out, and the Bay Area -- the San Francisco-Oakland-San Jose market -- remains the sixth largest in the nation. 
         There are nearly 2.5 million TV homes in the Bay Area market. 
        Additionally, t he U.S. has lost nearly 500,000 TV households in the last year, according to the Nielsen rankings of the top local TV markets.
         The 2015-2016 study, which Nielsen released Sept. 4, puts the total number of TV households at 113,314,430, a loss of -494,480  from last year. Compared to  the 2013-2014 study, the loss is -2,496,400, down -2.2 percent. 
         In the Top 10 markets, only five markets grew their TV households: Dallas (5), San Francisco-Oakland-San Jose (6), Washington, D.C. (7), Atlanta (9), and Houston (10). New York (1), Los Angeles (2), Chicago (3), Philadelphia (4), and Boston (8) lost TV homes.
         The only mover in the Top 10: Washington, D.C./Hagerstown, MD is now No. 7 ahead of Boston/Manchester, which drops to No. 8. D.C. added +34,740 TV households while Boston lost -11,750.
        The biggest mover in the Top 20 is Tampa/St. Petersburg, jumping up two spots, from 13 to 11, pushing Phoenix to 12 and Detroit to 13. Cleveland swaps spots with Orlando, with the Ohio city now 18 and the Florida city now 19. Both markets added TV households. Charlotte moves from 24 to 22, which pushed Pittsburgh to 23 and Portland, OR to 24.
        The Sacramento-Stockton-Modesto market remains the 20th largest in the country with more than 1.3 million TV homes.
        Other rankings for markets included in the San Francisco/Northern California Chapter of the National Academy of Television Arts & Sciences are: Fresno-Visalia (54), with 565,000 TV homes; Honolulu (66), 437,000; Reno (106), 267,000; Monterey-Salinas (125), 222,000; Chico-Redding (132), 186,000; and Euireka (195), 58,000. 

On the Move
Audrey Asistio
New England Cable News
    Audrey Asistio, morning news anchor at KOVR in Sacramento, joins New England Cable News-NBC in Boston as an anchor and reporter. Prior to joining KOVR in 2013, Asistio worked at KSEE in Fresno and KHSL/KNVN in Chico. 

    Sarah Givens joins Media Enterprise Alliance (MEA) as its new Development Director. She comes to MEA with over 10 years of non-profit development experience having worked as Grants Manager for the Teaching Channel, and Development Director for Kids for the Bay. Givens earned an MA in International Affairs at Columbia University and BA from UC-Irvine.

    Scott Rates has relocated to Eureka to become news director of duopolies KAEF-TV, an ABC affiliate, and KBVU, a Fox affiliate. His duties will also include anchoring. Rates leaves KRCR in
Scott Rates
Redding, where he became assistant news director and anchor in March. Prior to joining KRCR, he was a reporter at KRON in San Francisco. 

    John Sasaki, who served as a reporter and anchor at KTVU in Oakland from 1996 until earlier this year, is the new communications director for the Oakland Unified School District. Prior to joining KTVU, Sasaki was a reporter at KTVN in Reno.

    Jake Schoneker, current Media Enterprise Alliance (MEA) Program Director, becomes Executive Director in September. Schoneker is a graduate of the University of California Graduate School of Journalism and has been with MEA since Fall 2010 as a teacher, administrator, and Director of Educational Programs. 

    Have a new job? Got a promotion? Retiring? We'd like to know about it. Please write to On the Move  and  Off Camera  Editor  Kevin Wing  at .

Faith Fancher Breast Cancer Challenge
Oakland's Lake Merritt, Saturday, Aug. 27

Our People

"Staying Connected In The Field"
KPIX 5 reporter Jessica Flores, at a recent news conference, sends back an update to her producers in the newsroom. She joined KPIX this year after three years as a reporter in Phoenix. Though she is a Los Angeles-area native, Flores is no stranger to the Bay Area. She is a graduate of Stanford University. 

Do You Remember?
Can you name these two CNN anchors?
Here's a hint: 
Both are members of the Silver Circle.

In August's
 Do You Remember?..
Emmy® XVI, 1987, Herbst Theater  and the famous 
San Francisco City Hall party that followed. 
Rod Sherry,  (SC'99) KFTY 50 / KPIX 5 anchor, 
presents an Emmy® to
Shelly Fay  (SC'88) KPIX 5, Lee Mendelson Productions.  
We now have the Sheldon "Shelly" Fay Memorial Videography Scholarship 
named in his honor. 

Thank you to Jim Swanson (SC '13), of KRON 4, 
for writing in and guessing the answer correctly.

Do You Remember? If you do, please write to 
Off Camera Editor  Kevin Wing at

The Health Reporter

health rep header

Do This and You'll Be Happier
Working in television likely means you are the king or queen of multitasking. Can you recall the last time you were totally immersed in the moment and not worrying, reminiscing or planning what you're going to do next?

If you can possibly find some time to step away from this high-stress industry, take some time to live in the moment. Don't multitask.
In today's high tech world where you can follow multiple browser tabs at once while tweeting and listening to your favorite playlist, you've been trained to fragment your brain into various compartments, scatter your attention, and demand instant gratification. Multitasking has become a way of life, addiction and/or survival. But that practice can lead you down a road to unhappiness.
Health Reporter graphic Karen's F it Tip:   Living in the moment may be one of the most important lessons we learn from our pets. Pets are great teachers of this concept. Dogs aren't watching the clock or wondering how they look or how their behavior will be perceived by others. They live in the present... and just wag their happy tails. :)

Karen Owoc is a Clinical Exercise Physiologist specializing in cardiac rehabilitation at a San Francisco Bay Area hospital and a Health Education Instructor for Kaiser Permanente. She is a former NATAS Governor and produces/hosts healthy living TV segments. Visit her website for more healthy how-to's at
Professional Touchdown
KITV Director Retires After 27 Years To Take "Dream Job"
End of an Era in the Control Room
Kelly Nakasone (center, wearing lei), has left KITV after 27 years. He is now working at his "dream job", directing live football broadcasts 
on Oceanic 16 Cable. 

NATAS National To Honor Documentarian 
For Lifetime Achievement Distinction

        The National Academy of Television Arts & Sciences has announced that the 2016 News & Documentary Emmy® Award honoree for Lifetime Achievement is documentarian and founder of Firelight Media, Stanley Nelson
Stanley Nelson
Receiving 2016 Lifetime Achievement Award from NATAS
    Nelson is to be honored for his mastery of the craft of the documentary, particularly the historical documentary, and for his distinguished body of films exploring the many facets of the African American experience. The honor is bestowed annually on a journalist or filmmaker who has made a lasting and distinguished contribution to broadcast journalism or documentary film. The award will be presented  Sept. 21, at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City during the 37th Annual News & Documentary Emmy Awards.
       "The National Academy is proud to honor Stanley Nelson with the News & Documentary Lifetime Achievement Award for his outstanding body of work," said Bob Mauro, President & CEO, NATAS. "Stanley is widely recognized for his captivating storytelling and wide-ranging exploration of the African American experience, and we are honored to add his name to the list of distinguished documentarians and journalists who have received this award."

Write Us! 
Off Camera Wants to Hear From You!


        Off Camera wants to hear from you. Have a great story idea? Interested in writing a story for us? Want to tell us how we're doing? Whatever it may be, please feel free to drop us a line.  Write to
Off Camera Editor  Kevin Wing at
        Thank you!

NATAS Job Bank
The Board of Governors
President: Steve Shlisky*, KTVU FOX 2
Vice President- San Francisco: Don Sanchez *, KGO-TV ABC7 (Retired)
Vice President-Sacramento:  Cynthia Zeiden* Zeiden  Media   
Vice President- Fresno:  Kim Stephens* KMPH Fox 26 
Vice President- Hawaii:  Pamela Young*, KHON 2
Vice President- Reno: Landon Miller, KTVN 2 
Vice President-Smaller Markets: (Vacant)
Secretary:  Randy Forsman KCRA 3
Treasurer:  Jim Spalding Spalding & Company
Past President: Keith Sanders , San Jose State University
Linda Giannecchini* KQED 9  (National Awards Chair)
John Odell* CCSF Emeritus
Steve Shlisky*KTVU Fox 2  
Cynthia Zeiden*, Zeiden Media
Alternate: Kevin Wing* ABC-TV Good Morning America
Kent Beichley, Pac 12 Networks
Wayne Freedman*, KGO-TV, ABC 7
Alison Gibson, Media Cool
Luis Godinez KDTV Univision 14
Richard Harmelink KFSN ABC30  
Pablo Iacub KUVS Univision 19
Brian Johnson KFSN ABC30
Sean Karlin, Independent
George Lang* The Big Picture
Melissa Mapes Mainz, Mainz Media
Joyce Mitchell* 4 U Productions
Michael Moya, fotografx
David Paredes KNTV NBC Bay Area
Scott Patterson, San Francisco State University
Pat Patton, KRON 4 (Retired)
Ross PerichProMotion Studios
Manny Ramos* Manny Ramos Communications
Erik RosalesKMPH FOX 26
Terri Russell, KOLO 8
Don Sanchez* KGO-TV ABC7 (Retired) 
Juan Serna, San Jose State University
Matt Skryja, AAA NCNU Insurance Exchange  
Julie Watts, KPIX 5
Melanie Woodrow KGO-TV ABC7
Noemi Zeigler Sanchez, Laney College
Activities/Programs:  Cynthia Zeiden* Zeiden Media 
Archives/Museum:  John Catchings* Catchings & Associates
                             Linda Giannecchini* KQED 9  
Awards:  Wayne Freedman* , KGO ABC 7
Education:  Keith Sanders , San Jose State University  
Finance:  Alison Gibson Media Cool  
Legal/Bylaws:  Mark Pearson ARC Law Group 
Membership:  (Vacant)
Marketing:  Patty Zubov Platonic TV

Darryl R. Compton* NATAS

* Silver Circle inductee

Contact Information:

The National Academy of Television Arts & Sciences
San Francisco/Northern California Chapter
Darryl Compton,
Executive Director
4317 Camden Avenue
San Mateo, CA 94403-5007
Phone: 650 341-7786 or 415 777-0212


The name "Emmy®" and the graphic image of the statuette, are registered trademarks of the National Academy of Television Arts & Sciences.


"GC" and "SC" references, immediately following an individual's name in a story, refers to that individual being an inductee of the Chapter's Gold Circle and/or Silver Circle, followed by the year, or years, of induction.