Contact: Mike Hernandez Jr.
Communication and PR Officer
 PHONE: 501-227-2420 FAX: 501-227-2423 TOLL FREE: 1-800-624-0686
ADDRESS: P.O. Box 325, #64 Regent Street, Belize City, Belize

 
German journalists conclude working visit to Belize

Belize City, Monday, June 19th, 2017 : Representatives of five top German media outlets have concluded a four-day working visit to key tourism areas in Belize as part of a three-country tour organized by the Central America Tourism Agency (CATA).
 
The team was comprised of Susanne Kilimann from Magazine Forum, Stefan Keiffer of Rhein Zetung Newspaper, Bernhard Mogge from Diereise Oneline Journal, Britta Matzen from Madsack Weekly and Robin Hartmann from Journalismusbü Hartman News Agency.
 
The team arrived in Belize on Sunday, 11th June as part of their last leg of a tour to Central America, which included Panama and Nicaragua. In Belize, they visited the Warasa Garifuna Drum School in Punta Gorda, the Nim Li Punit archaeological site, Placencia Village and Laughing Bird Caye among others.
 
The main purpose of the journalists' visit was to obtain a first-hand experience of the Belize tourism product, with the potential to produce several articles on Belize in their respective publications. The visit was facilitated by the Belize Tourism Board (BTB) in support of participating stakeholders.

CATA aims to contribute to the significant growth of tourism in the Central American region through international related promotion and positioning. Its general mission is to increase the recognition of Central America as a highly competitive, innovative and diverse tourism multi-destination product. 
 
In addition, CATA also aims to increase the flow of visitors and build synergies with the trade sector in the target markets, within the continuous marketing efforts, facilitating contacts and business opportunities for the Central American region, which has a population of over 40 Million inhabitants.
 
CATA is comprised of Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Belize as the only English speaking country in Central America.
 
The aforementioned media outlets combined have the potential to reach approximately 60 million viewers in Western and Central Europe. Europe is one of Belize's target markets and therefore the articles emanating from these publications means a tremendous boost for BTB's efforts to promote Belize's tourism in Europe and beyond.

 


About the Belize Tourism Board
The Belize Tourism Board (BTB) is a statutory body within the Belize Ministry of Tourism and Civil Aviation, and it is governed by a Board of Directors appointed by the Minister of Tourism and Civil Aviation. The BTB works in conjunction with members of the private sector - including the Belize Hotel Association, Belize Tourism Industry Association and Belize National Tour Operators Association - and is dedicated to building tourism in the most economically and environmentally sustainable manner. As a part of its responsibilities, the BTB promotes Belize as a premier tourism destination to both in-country and international consumers. Among its outreach to the international travel market, the BTB markets the country's unique attractions to travelers, members of the travel trade industry and media outlets in key markets.
The BTB is also dedicated to developing and implementing tourism programs that will help strengthen and grow the Belizean tourism industry; promote good destination stewardship; and instil high quality standards for accommodations and travel experiences. For more information on the BTB and its services, visit www.travelbelize.org.