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Courtesy of BoSacks & The Precision Media Group
America's Oldest e-newsletter est.1993
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Words can be like X-rays if you use them properly -- they'll go through anything. You read and you're pierced.
Dateline: Flagstaff, AZ
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'Rachael Ray Every Day' To Become Newsstand-Only Quarterly
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https://www.mediapost.com/
Meredith Corp.'s Magazines division is taking its cooking and lifestyle magazine
Rachael Ray Every Day from a 10-time-a-year publication to a consumer-driven newsstand-only quarterly magazine, the company announced today.
Rachael Ray Every Day's final issue at its current frequency will publish in December. The new quarterly issue appears on newsstands in January.
The title, launched in 2005, reports a circulation of approximately 1.7 million.
Lauran Iannotti will stay on as EIC and Karla Partilla continues in her role as publisher.
Iannotti has worked closely with Ray through the years. In October, Ray will publish a new cookbook called "Rachael Ray 50," edited by Iannotti.
The quarterly publication will continue to deliver food and lifestyle content to its core group of readers, with higher quality paper stock, expanded content and rich photography, as the company evolves the brand.
"Each issue will be a much-anticipated treat for Rachael's fans, who we expect will amass a collection and turn to it often for recipes, cooking instruction and life advice from their favorite 'home cook' and her inner circle of experts," Iannotti told
Publishers Daily.
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Iannotti and her team will "continue to supplement the print product with original online content, including more video and exclusives with Rachael."
The decision was made jointly between Meredith's executive leadership team and Rachel Ray.
"Rachael loves this magazine and believes print is a critical way to reach her audience," Doug Olson, president of Meredith Magazines, told
Publishers Daily.
The company plans to work closely with the other platforms that are part of Ray's $850 million multimedia empire, Olson added.
This includes coordination with "The Rachel Ray Show" on CBS and Food Network, her furniture and cookware lines and other upcoming projects.
According to Olson, this move will allow the
Rachael Ray Every Day team to "optimize this beloved lifestyle brand with food at the core and position ourselves for future success."
Iannotti noted, "The magazine has tremendous consumer appeal, and we're looking forward to enhancing it by creating a premium product that will capture the essence of the Rachael Ray brand."
Meredith Corp. has taken a similar path with some of its other lifestyle titles over the past few years.
Coastal Living was transformed into a special-interest newsstand quarterly last fall, while
Cooking Light was
merged into fellow food title EatingWell.
Cooking Light also produces limited, newsstand-only copies.
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Need a Loan? Subscribe to a Magazine
6.2.6
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D. Eadward Tree
Thanks to the big-data revolution, subscribing to a magazine may help you overcome a weak credit score.
Many lenders are looking beyond credit scores to determine the credit-worthiness of consumers who have limited or somewhat checkered credit histories, according to a recent article in
The Wall Street Journal.
About 53 million U.S. adults have no credit scores and another 56 million have sub-prime scores, writes the Journal's AnnaMaria Andriotis.
"Now, revenue-hungry companies are considering metrics both mundane and peculiar, like whether applicants shop at discount stores, subscribe to magazines or pay their phone bills on time."
That's the power of data analytics at work - identifying more people who can be loaned money to buy stuff they can't afford.
"TransUnion says it sells alternative data to U.S. lenders that can include whether consumers subscribe to and pay for magazines. 'It's an indicator of stability,' said Mike Mondelli, senior vice president of global data strategy."
Now you may be wondering, "Do my favorite magazines really sell information about me that helps the banks poke into my spending habits?" Mr. Tree pleads the Fifth.
There's no indication whether only print subscriptions count as an indicator of stability. But it doesn't really matter because no one buys digital magazines.
(Editor's note: Mr. Tree, as usual, is exaggerating. After all,
Meredith Corporation, the largest magazine publisher in the U.S. and a leader in the shift to digital magazines, recently reported that subscriptions and single-copy sales for its digital editions represent a whopping "4.5% of our total rate base." So there actually are a few people who buy digital magazines.)
If you're hoping that signing up for a magazine will help you get your hands on that Jaguar you've been eyeing, act fast. This gravy train will screech to a halt once the big-data analysts realize that magazine subscription lists have been invaded by the unstable, phone-reading, print-is-dead, ad-blocking, paywall-hopping hordes.
So quick,
subscribe to five print magazines (before they shut down), pay your phone bill, and run to the dollar store.
Pop quiz: Of the 11 magazines depicted in this article, which five are no longer in print? Leave a comment with your answer.
Dead Tree Edition's off-the-wall, slightly more offensive commentary on the magazine-media business includes:
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"The Industry that Vents Together Stays Together"
Responses to all Articles and Bo-Rants are greatly encouraged
and may be included in " BoSacks Readers Speak Out"
All news items and the various opinions expressed in this newsletter are not necessarily the opinion of, nor in agreement with the opinions of BoSacks. They are just interesting thoughts and other opinions that BoSacks thinks you should know about.
After all, as the Japanese proverb goes:
"If you believe everything you read, perhaps you better not read."
"Heard on the Web" Media Intelligence:
Courtesy of The Precision Media Group.
Print, Publishing and Media Consultants
193 Brookwood Drive, Charlottesville VA 22902
Contact - Robert M. Sacks 917-566-7437
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