While working with a client last week on an email series for an upcoming event, we discussed the importance of a strong call-to-action.
Whether you are drafting email campaigns, website sign-ups, or social media ads, crafting a call-to-action that will drive conversions takes time.
What to remember: It's not just about the wording on the CTA button - although you should, by all means, test different language here.
An effective call-to-action weaves these 3 components together into one strong, cohesive message: (1) The visual; (2) The heading and message text; (3) The CTA button text.
includes examples for a variety of platforms, including social media, email and landing pages.