How to Craft A Strong Call-to-Action
While working with a client last week on an email series for an upcoming event, we discussed the importance of a strong call-to-action.

Whether you are drafting email campaigns, website sign-ups, or social media ads, crafting a call-to-action that will drive conversions takes time.

What to remember: It's not just about the wording on the CTA button - although you should, by all means, test different language here.

An effective call-to-action weaves these 3 components together into one strong, cohesive message: (1) The visual; (2) The heading and message text; (3) The CTA button text.

This article includes examples for a variety of platforms, including social media, email and landing pages.
Sorry for the confusion!

Last Tuesday's email included a registration link for a webinar we hosted on Thursday.

We sent an automated resend over the weekend to those who hadn't yet opened the original message - which means those folks received the message AFTER the webinar took place.

Fear not - We have other free webinars already on the calendar, which you can find here!
I hope you have a great week. Have something you'd like me to cover in a #TeachableTuesday message? Let me know!

Tracy Jensen