ADA Compliant Websites Can Attract Customers and Prevent Litigation
by Raj Patel, CEO of INNsight and Subject Matter Expert on Online ADA Accessibility
"Click-by lawsuits" are on the rise as serial litigants file numerous online ADA and accessibility claims. Lodging owners and operators can protect themselves from unwarranted lawsuits by understanding the law and what needs to be done to ensure that your website complies with ADA Title III and Web Accessibility Standards.
We have designed and upgraded many websites to be ADA compliant with proprietary and patent-pending technology, and have worked diligently to legally define ADA Compliance Standards, which you can find at ADAshield.com. Our mission is to help lodging owners and operators become self-sufficient in maintaining compliant websites. This objective not only protects against lawsuits but also builds good will and attracts customers to your property. With the aging of the Baby Boomer generation, a market of eager travelers, the number of prospective guests who require ADA facilities increases. Implementing a solid Online ADA Accessibility program is not only an intelligent risk management decision, but also a savvy business growth strategy.
On the CLIA Video-Conference Call on February 26, I look forward to explaining what you need to know about ADA Website Lawsuits. Please attend and bring your questions!
