Words of Wisdom from Seth Godin
Focused on You. Dedicated to Your Success.
September 4, 2018

Since so many of you enjoyed our last alert featuring words of wisdom from Seth Godin , I decided to share a recent post on his blog entitled “Transactions Without Conflict” .
It’s only been 140 years since the price tag first appeared.

Before that, most every transaction was a negotiation. The seller tried to win by charging more, the buyer by paying less.

In many ways, that’s a good thing–treating different people differently, rewarding good customers, adding fluidity to transactions.

But for most buyers, most of the time, the certainty and convenience of transacting without fear, without conflict and without a hassle makes it worth it.

This idea is spreading.

It’s possible to negotiate a substantial contract in a few minutes by email—if both sides care more about forward motion than they care about the last decimal point. Or, to be more honest about it, if they care more about the benefits of the future than they care about the narrative of treating their partner like an opponent.

In an economy based on connection instead of scarcity, the ease of those connections, the reliability built into them, our confidence that the future will match promises made–all of these benefits dwarf the narcissistic narrative of the deal maker who simply seeks to win today, at all costs.
The essential first step is not waiting for ‘the other guy’ to go first. Each of us can go first if we care enough about getting there.

Feel free to call any member of our team at 610-828-1900 to discuss transactions under consideration at your company. It is always best to look at the potential tax ramifications before executing a contract to ensure it is in the best interest of your company. You can also contact me at Marty.McCarthy@MCC-CPAs.com . We are always happy to help.
Martin C. McCarthy, CPA, CCIFP
Managing Partner
McCarthy & Company, PC

Disclaimer This alert is for informational purposes only and does not constitute professional advice. Information contained in this communication is not intended or written to be used as tax advice, and cannot be used by the recipient to avoid penalties that may be imposed under the Internal Revenue Code. We strongly advise you to seek professional assistance with respect to your specific issue(s).