Last week, I received some exciting news: official approval for the legal trademark I'd filed to secure the term #UrbanCastle. To me - and more importantly: to YOU - this is a valuable step to draw distinction between my business practice and every other practice in the sale of residential real estate.
In 1980, when John McEnearney founded McEnearney Associates, mortgage interest rates hovered around 18 percent. Newspaper headlines read: "Real Estate Is Dead!" And there was much discussion about how impossible it would now be for anyone to sell a home because no one could afford to buy one.
With his usual calmness, John McEnearney stood firm on the premise that personal circumstances would pave the way for the successful sale and purchase of property, just as personal circumstances had always dictated whether or not homes changed ownership.
The key to success, he said, was the power of knowledge, and treating people with professionalism, care and respect.
These are values principles on which McEnearney Associates was built, and it is largely what makes my real estate practice - #UrbanCastle - a success today.
If each person's home is an #UrbanCastle, then its occupants should be apprised of valuable information, while treated and managed like royalty. That is how I operate, and it's why I always say:
If information is power, I'd like to help make you the most powerful consumer of real estate on the market!