January 21, 2020 - Issue 20-03


Good Afternoon  ,

Simon Sinek is an author, visionary thinker and "unshakable optimist". 

My search for high performance teams and people brought me to this  wonderful TED Talk. Sinek explores what makes people or companies stand out among their peers.
 
The talk is 18 minutes long, longer than I like to send you to. 

It's entertaining. 

It's inspiring and unique in its "discovery". (True visionaries among you may be less surprised.) 

I think it's worth the time. I hope you agree.

He asks:
  • Why is Apple so creative and consistently a leader in the computer business? Others have access to the same resources Apple has. Except for one!
  • Why could Martin Luther King Jr. attract a quarter of a million people to listen to him? Others had equal or better speaking talents and ideas, access to marketing resources, etc. Except for one!
  • Why did the Wright Brothers succeed in powered controlled flight? Samuel Langley failed, working with better funding, better education, more resources of all sorts. Except for one!
Other similar examples abound. Mahatma Gandhi, Mustang vs. Edsel, The Beatles, come to mind.

In Sinek's talk he suggests that, in your marketing, you should answer:
  1. Why do you do what you do?
  2. How do you do what you do?
  3. What do you do?
In that order. Many people get that exactly backwards. They explain what they do. They may then explain how they do it. Some may even explain why they do it. 

Simon discusses the biological processes in the human brain. How they correlate with his recommended strategy. Why they don't correlate with much of the  marketing out there.

Next he talks about the law of diffusion of innovation. Why and when innovators, early adopters, majorities, and "laggards" buy things. 

Along the way, he entertains you!

I leave it to Simon Sinek to entertain you! While he entertains you he'll explain why and how  all this works.   Enjoy!



John Stevens


Note: Archived issues of The Unity Community are available here.
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What do you do? How do you do it? Why do you do it? Try turning the order of those questions around. I'd love to hear your thoughts on this. Reply to this message or go  here to discuss it on the phone.

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About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to help business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter
Phone:
814-590-3854

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Unity Copywriting
john@unitycopywriting.com