January 22nd, 2026

“Winter is not a season,

it’s an occupation.”



-Sinclair Lewis

Lewis' words ring especially true in Wisconsin, where winter isn’t just something we experience, it’s something we manage. When temperatures plunge so low that schools are cancelled, routines pause, and safety becomes the priority, winter fully steps into its role as everyone’s full-time job.


In Wisconsin, businesses understand this reality all too well. From adjusting hours and shifting to remote work, to changing up daily operations and even recognizing alternative customer traffic, winter requires foresight and flexibility. These aren’t disruptions, they’re part of doing business here. Wisconsin business owners are seasoned problem-solvers, having to balance productivity with employee safety and well-being, knowing that resilience is an absolute must for business continuity.


From my perspective, Wisconsin winters reveal our deep-rooted sense of responsibility to one another. When schools close due to extreme cold, families pivot, neighbors check in, and local spaces become gathering points of warmth and connection. My husband's favorite activity is watching the morning news and being reminded to call the neighbors to make sure their safe. FYI - "the neighbors" are his parents!


Yes, it’s cold: Wisconsin cold. Cold enough to cancel school and slow the pace of daily life. But it’s also familiar. Winter may be an occupation here, but it’s one local businesses and communities have mastered through grit and planning. As we head into the weekend and the temperatures start to plummet, we are grateful for the preparations made to for your unwavering commitment to those you serve.


#StayToasty


Kate Abbe

The Elkhorn Chamber


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