In each issue of Word Wise, you get writing tips to help you save time and write better.
Eight out of ten people read headlines. Just 2 out of ten read the rest of the piece. Today's feature explains how your headline can do its job to keep the reader reading.
Let me know what you think of this tip!
How To Write Better Headlines: Low-Cost Course, Big Benefit
You've heard it before: "When you master the headline, you master the whole page."
The headline is the first thing people read on a web page, in an article, or on smartphone screen. If the headline works, people keep reading and the page fulfills its purpose. If the headline fails, people never even read or view the body of the content.
That's why building your expertise as an online headline writer gives you incredible leverage. And now you can do so - affordably - at the elbow of an expert.
Call it what you want - a title (article),
a subject line (e-mail), a banner (newsletter), teaser (outer envelope), a Johnson box (direct mail letter), or even a caption (photo).
No matter how you identify it,
this short bit of text has an enormous responsibility. Its job is to get the reader to keep reading.
That's why it's a disastrous mistake to treat it as an afterthought. Because if this little group of words doesn't do its job, then the rest of your piece won't even get read ...
Maybe you spelled it right. Then again, maybe you didn't.
With
Grammarly by your side, your writing is always protected from embarrassing mistakes. It's like having your own personal proofreader at your right hand.
