In each issue of Word Wise, you get writing tips to help you save time and write better.
Authors, business writers, bloggers, pastors - each one uses
persuasive writing to convince a reader to understand a point of view
. Today's feature explains the
simple 4Ps formula for persuasive writing.
Let me know what you think of this tip!
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FEATURE:
4 Ps of Persuasive Writing and How to Use Them
The 4 Ps is a series of four writing tasks that you complete in your copy or your content as a way to persuade your reader to understand your point of view.
Each task begins with the letter p: Promise, Picture, Proof, Push.
Like other
writing formulas, this one provides a helpful outline to follow. And like other good formulas,
the 4 Ps is proven to work. It offers a simple framework to follow to achieve an end result.
In this case, the end result is persuasion.
That's why this particular formula is especially useful when ...
Maybe you spelled it right. Then again, maybe you didn't.
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