In each issue of Word Wise, you get writing tips to help you save time and write better.
People like telling their story, especially if you show empathy with them. The interview questions in today's feature help you ask (and listen) so you can write the story with heart. Let me know what you think of this tip!
Stories: The Most Powerful Way Your Words Can Reach Hearts
It's true: engaging your audience more deeply and converting more readers is easy when you tell great stories. It's a skill. And you can learn it.
Nick Usborne has been telling great stories for decades - and he's used that skill to help Citibank, Apple, Chrysler, Franklin Mint, TV Guide, the U.S. Navy - and dozens of other organizations - to tell their story.
You can learn what Nick knows in
Selling With Stories, a quick, low-cost series of 21 instructional videos on how to use stories to power up your content and copy.
Learn More.
FEATURE: Use These Interview Questions to Get the Real-Life Story
Good interview questions are not a mining expedition, but rather a conversation with a caring friend. People like telling their story, especially if you show empathy with them. When you ask and then listen, you build trust.
It's the person behind the facts that makes a compelling story.
So when you ask
interview questions that dig deeper, you'll go beyond the facts to reveal personal struggle, conflict and victory.
These kinds of real-life stories are a powerful tool.
