What Is the Difference Between Sales and Marketing?
Most people will agree that the difference between sales and marketing is a rather gray area. We like to say that sales is about asking the right questions, and marketing is about making the right statements. Neither sales nor marketing can stand on its own; each should complement the other.
Finding the right mix, however, is a delicate balancing act. But it can be done! We hope the following resources will help you better understand how sales and marketing-when strategically coordinated-can drive strong, consistent growth in your practice for years to come.
Terrie Wheeler & Kristy Gusick
Watch Now: Kristy Gusick answers the question,
"What is the difference between sales and marketing?"
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Terrie Wheeler publishes a monthly column in Attorney at Law Magazine, and is a columnist for the American Bar Association's Small Firm | Solo Practice eReport. If you are interested in seeing all of Terrie's articles over the past few years, you can visit her legal industry article archive. In the interim, here are a few articles that deal directly with ways in which to add new clients to your practice:
Do you have a specific marketing question you'd like answered? We are here to answer any questions you have. We love engaging with people like you who are committed and motivated to grow their practice, whatever that practice may be!Drop us a line >
Terrie S. Wheeler President & Founder 320.358.1000