(Courtesy of National Geographic Linked in-photograph by Benjamin Rasmussen)
"You have to un-mute...unmute!" .
How many times have you heard that in the past six weeks?
ZOOM FATIGUE is a thing.
Whether you're hanging out on Google, Skyping or FaceTiming the COVID-19 pandemic has thrust our lives into a virtual space. Check out this fascinating article from
From my experience as a
qualitative researcher, this makes perfect sense: you emote more when you're featured on a little box on a screen. "The brain focuses partly on the words being spoken, but also derives additional meaning from dozens of non-verbal cues...fidgeting, eye rolls, etc. convey very important messages.
Multi-person screens challenge the brain's central vision, forcing it to decode many people at once".
A colleague also confessed this past week that she had
ZOOM FOMO -fear of missing out. It's impossible to catch every zoom when you're juggling work and house.
Here are some words of wisdom from my zooms and surfs this week.
HUMANS, TURBOCHARGED
As a follow-up to
joyfulplate: on being human the title of
OMD consumer behavior changes forever caught my attention.
"Five weeks in, people are working their way back to the hierarchy of needs, away from initial survival instincts to growth mindsets...we see a turbocharged version of human evolution in front of our eyes. Everything that experts have anticipated for years is now happening at breakneck speed: consumers are in charge! throwing tradition and routines over board, doing what it takes to cope with new realities."
FAST PIVOT
I
n the Foodbytes! Rabobank webinar last week, there was a great discussion on risk optimization to transform systems for growth: "companies need to
shift the mindset so teams can make many bets into the "New Need' with a high degree of expected failure, to get to new commercial truths." (David Kidder, Bionic).
"Emerging brands must be e-commerce enabled, both DTC and B2B. There is now a democratized choice mechanism, entrepreneurs need to be where consumers are looking for the product....."the masses are hording toilet paper, entrepreneurs are installing bidets". Love that! from (Elliot Begoun,TIG).
Clickhere for a blog and audio recap of Food Bytes! Fast Pivot webinar.
TURNING CRISIS INTO OPPORTUNITY
On the Foundermade Power Hour Randy Hetrick, Founder & Co-chairman of TRXdrew on experiences from his 14 years as a commando as a US Navy SEAL:
"Take action, fearlessly".
"Set realistic expectations. Accomplish one or two big things daily".
"Become a service link to your customers for now.
There aren't many moments in life where you can help...monetize later".
That's exactly what we did as a team of concerned colleagues this month to try to
thinktank a better way forward on the subject of food waste and food insecurity.
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