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PARA DISTRIBUICION INMEDIATA
Abril 19, 2024
**English Version Below**
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DRYWORLD Y RENEGATE TERRIOTRY UNEN FUERZAS CON EL GANADOR DEL GRAMMY PLUS, EN LO QUE SERÁ UNA ALIANZA HISTÓRICA.
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La colaboración marca la segunda alianza de DRYWORLD con Renegade Territory en 2024.
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DRYWORLD Brands Inc. (OTC Pink: IBGR), la marca premium de ropa deportiva de alto rendimiento, une fuerzas con Renegade Territory y lanza colección de camisetas de fútbol en colaboración con OPLUS, el artista ganador del Grammy originario de Cali, Colombia. | |
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DRYWORLD Brands Inc. (OTC Pink: IBGR), la marca premium de ropa deportiva de alto rendimiento, une fuerzas con Renegade Territory y lanza colección de camisetas de fútbol en colaboración con OPLUS, el artista ganador del Grammy originario de Cali, Colombia.
Osmar “OPLUS” Escobar es un artista, ejecutivo y compositor altamente exitoso con una experiencia sin igual que abarca música, televisión y cine. Ha trabajado con algunos de los nombres más grandes de la industria, incluyendo a DJ Snake, Steve Aoki, Anita, Danna Paola, Mike WiLL Made It y muchos más. En 2022, OPlus compartió un Grammy con Sebastian Yatra por su trabajo en el álbum Dharma y compuso "Las Muñecas", el último éxito de Tini Tousell. Con su liderazgo natural y capacidad para pensar de manera crítica y creativa, OPlus aporta perspectivas frescas y relevantes a la industria del entretenimiento, la tecnología y la creación de contenido con las que el público se puede identificar.
"Es un honor trabajar con OPlus. Su historia es inspiradora y su música es poderosa", comentó el Co-CEO de DRYWORLD, Brian McKenzie. "Su creatividad como compositor, músico y figura del entretenimiento está en otro nivel y nos encanta la forma en que ha aplicado la metodología que lo llevó a ganar un Grammy para desarrollar una colección con nosotros".
La colaboración "8/11", que conmemora la fecha de nacimiento de OPlus, presentará un lanzamiento inicial de tres diseños de camisetas de fútbol inspiradas en su enfoque espiritual hacia la vida, una representación de lo que parecía imposible y su notable trayectoria en la música y el entretenimiento. La primera colección constará de tres ediciones de camisetas de fútbol, incluyendo las de local y visitante. Estas prendas lucirán el logotipo D en el pecho derecho y el escudo de OPlus en el izquierdo, acompañados por la marca Renegade Territory en la manga izquierda. Esta colección fusiona la apreciación de OPlus por los colores en su moda personal con su fervor por la música, el arte, la cultura y el fútbol.
"OPlus es un creador versátil con una sólida reputación cultural a nivel global. Esta colaboración con DRYWORLD y su plataforma futbolística mundial promete ofrecer productos y experiencias llenos de energía y singularidad para el fútbol y el entretenimiento. Los seguidores de OPlus, tanto actuales como futuros, tendrán la oportunidad de sumergirse más profundamente en la persona que hay detrás del artista. OPlus no solo es un talentoso músico, sino también una historia y un espíritu humano fascinantes", añadió Sergio Morales, CEO/Co-Fundador de Renegade Territory.
DRYWORLD, Renegade Territory y OPlus se enorgullecen de anunciar esta colaboración innovadora que fusionará la cultura pop, el diseño y la industria musical.
"Ya he estado trabajando con Renegade Territory en numerosos proyectos, incluida una colaboración que hice con ellos en los Latin Grammy's, donde tuve la oportunidad de colaborar con Sprite y la marca de tequila de LeBron James, Lobos 1707", comentó OPlus. "Ahora, unirme a DRYWORLD es una forma poderosa de expresar mi amor por el fútbol, rendir homenaje a Colombia y contarle a mis fanáticos en todo el mundo una historia más profunda sobre quién soy y qué representa mi espíritu".
Bajo los términos de la colaboración, OPlus se convertirá en accionista y socio oficial de DRYWORLD, mientras que DRYWORLD retendrá el derecho de lanzar una colección de camisetas de fútbol que serán co-diseñadas por el músico y Renegade Territory.
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ACERCA DE RENEGADE TERRITORY
Renegade Territory es una agencia de innovación y producción que opera en el corazón de la cultura pop, las audiencias globales y las marcas de consumo. Nos especializamos en dar vida a ideas, productos, contenido y experiencias que fomentan la reinvención de la relación entre consumidores, marcas y cultura. Ofrecemos una amplia gama de servicios, desde marketing y estrategia de marca hasta producción musical, marketing deportivo y de NIL (nombre, imagen y likeness), marketing de influencers, diseño gráfico y de productos, y marketing digital. Conectamos con millones de personas en todo el mundo, fusionando la creatividad con una visión estratégica y las últimas tendencias del consumidor para moldear el futuro de la cultura, el entretenimiento y el branding. Para obtener más información, visita renegadeterritory.com.
ABOUT DRYWORLD
DRYWORLD es una marca premium de deportes de alto rendimiento que ofrece ropa y equipamiento innovador de calidad superior para potenciar al atleta que llevamos dentro. Nuestros productos están diseñados con un propósito claro: proporcionar a todos los atletas la ventaja que necesitan. Construidos por atletas y respaldados por la ciencia. Visita dryworldshop.com.
Safe Harbor for Forward Looking Statements
This press release contains forward-looking statements and is subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current reasonable expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "may," "should," "can have," "likely" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.
The forward-looking statements contained in this press release are based on reasonable assumptions we have made in light of our industry experience, perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances. As you read and consider this press release you should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties (many of which are beyond our control) and assumptions. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual operating and financial performance and cause our performance to differ materially from the performance anticipated in the forward-looking statements. Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect or change, our actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements.
Any forward-looking statement made by us in this press release speaks only as of the date of this press release. Factors or events that could cause our actual operating and financial performance to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise.
For more information
Catie Corcoran
PCG Advisory
646-343-5805
catie@pcgadvisory.com
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FOR IMMEDIATE RELEASE
April 19, 2024
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DRYWORLD AND RENEGADE TERRITORY ENTER “ERA-DEFINING” PARTNERSHIP WITH GRAMMY-AWARD WINNER, OPLUS | |
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Collaboration marks DRYWORLD’s second partnership deal with Renegade Territory in 2024
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DRYWORLD Brands Inc. (OTC Pink: IBGR), a premium performance sports brand, is pleased to announce it has partnered with Renegade Territory to release a collection of soccer jerseys in collaboration with OPLUS, the Grammy award-winning musician hailing from Cali, Colombia.
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DRYWORLD Brands Inc. (OTC Pink: IBGR), a premium performance sports brand, is pleased to announce it has partnered with Renegade Territory to release a collection of soccer jerseys in collaboration with OPLUS, the Grammy award-winning musician hailing from Cali, Colombia.
Osmar “OPLUS” Escobar is a highly successful artist, executive and songwriter with unparalleled experience in entertainment, including music, television and film. He has worked with some of the biggest names in the industry including DJ Snake, Steve Aoki, Anita, Danna Paola, Mike WiLL Made It and many more. In 2022, OPlus won a Grammy with Sebastian Yatra on the Dharma album and wrote the latest hit for Tini Tousell’s “Las Muñecas.” A natural leader with the ability to think critically and creatively, OPlus brings fresh perspectives, relativity, and relatability to entertainment, technology and content creation.
“It’s an honor to work with OPlus. His story is inspiring, and his music is powerful,” commented DRYWORLD Co-CEO Brian McKenzie. “His creativity is next level as a writer, musician and entertainer and we love the way he’s applied the methodology that led him to win a Grammy to developing a merch collection with us.”
The “8/11” collaboration, which symbolizes OPlus’ birthdate, will include an initial drop of three soccer jersey designs inspired by OPlus’ spiritual approach to life, which is a manifestation of what seems impossible, including his incredible journey in music and entertainment. The first collection represents a home, away and third jersey of a soccer team featuring the D logo on the right chest, the OPlus crest on the left chest and Renegade Territory branding on the left sleeve. This collection fuses OPlus’ vibrant appreciation of colors in his own fashion pieces, coupled with his unparalleled passions for music, art, culture, and soccer.
“OPlus is a multi-disciplinary creative with deep culture cred on a global scale. This collaboration with DRYWORLD and its worldwide soccer merch platform is going to bring an energetic, unique product and brand experience to soccer and entertainment. OPlus’ current and prospective fans are going to get a more in-depth dive into OPlus, the man beyond the on-screen persona. OPlus is an incredible music artist, and an even more interesting human spirit and story,” commented Sergio Morales, CEO/Co-Founder of Renegade Territory.
DRYWORLD, Renegade Territory, and OPlus are proud to announce this groundbreaking partnership that will bring together pop culture, design and the music sector.
“I’ve already been working with Renegade Territory on numerous projects including a collaboration I did with them at the Latin Grammy’s, where they gave me the opportunity to collaborate with Sprite and LeBron James’ tequila brand, Lobos 1707,” commented OPlus. “Now, coming together with DRYWORLD is a powerful way to express my love for the sport of soccer, to pay homage to Colombia, and to tell my global fan base a deeper story of who I am, and what my spirit represents.”
Under the terms of the partnership, OPlus will become a shareholder and an official DRYWORLD partner, while DRYWORLD will retain the right to release a collection of soccer jerseys that will be co-designed by the musician and Renegade Territory.
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ABOUT RENEGADE TERRITORY
Renegade Territory is an innovation agency and production company that operates at the center of pop culture, global audiences, and consumer brands. Renegade Territory gives birth to ideas, products, content, and experiences that fuels the re-imagination of how consumers, brands and culture benefit from one another by working in unison – via a comprehensive suite of services including brand marketing and strategy, music production, sports & NIL marketing, influencer marketing, product and graphic design, and digital marketing. The company engages millions worldwide, blending creativity with strategic insight and consumer trends to shape the future of culture, entertainment and branding. Visit renegadeterritory.com
ABOUT DRYWORLD
DRYWORLD is a premium performance sports brand offering innovative, superior quality apparel and gear for the athlete in all of us. We build purpose-driven products that give all athletes the edge. Engineered by athletes, proven by science. Visit dryworldshop.com
Safe Harbor for Forward Looking Statements
This press release contains forward-looking statements and is subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current reasonable expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate," "estimate," "expect," "project," "plan," "intend," "believe," "may," "should," "can have," "likely" and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.
The forward-looking statements contained in this press release are based on reasonable assumptions we have made in light of our industry experience, perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances. As you read and consider this press release you should understand that these statements are not guarantees of performance or results. They involve risks, uncertainties (many of which are beyond our control) and assumptions. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual operating and financial performance and cause our performance to differ materially from the performance anticipated in the forward-looking statements. Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect or change, our actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements.
Any forward-looking statement made by us in this press release speaks only as of the date of this press release. Factors or events that could cause our actual operating and financial performance to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise.
For more information
Catie Corcoran
PCG Advisory
646-343-5805
catie@pcgadvisory.com
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