STOP CORONAVIRUS
WEAR A MASK - WASH YOUR HANDS - STAY 6FT APART
Fair Housing and 'Love Letters'
You know those ‘Love Letters’ that buyers submit with their Offer to Purchase? Don’t let them inadvertently violate Fair Housing when they do.

While they may seem harmless, these letters can actually pose fair housing risks because they often contain personal information and reveal characteristics of the buyer, such as race, religion, or familial status, which could then be used, knowingly or through unconscious bias, as an unlawful basis for a seller’s decision to accept or reject an offer.
 
Consider where a potential buyer writes to the seller that they can picture their children running down the stairs on Christmas morning for years to come in the house. This statement not only reveals the potential buyer’s familial status, but also their religion, both of which are protected characteristics under fair housing laws. Using protected characteristics as a basis to accept or reject an offer, as opposed to price and terms, would violate the Fair Housing Act.

Before your buyer sits down to write their love letter, consider these best practices to protect yourselves and your clients from fair housing liability:

  • Educate your clients about the fair housing laws and the pitfalls of buyer love letters.
  • Inform your clients that you will not deliver buyer love letters, and advise others that no buyer love letters will be accepted as part of the MLS listing.
  • Remind your clients that their decision to accept or reject an offer should be based on objective criteria only.
  • If your client insists on drafting a buyer love letter, do not help your client draft or deliver it.
  • Avoid reading any love letter drafted or received by your client.
  • Document all offers received and the seller’s objective reason for accepting an offer.

Most buyers are completely unaware they could unknowingly violate federal law when they write those letters, but that's why you’re their trusted source! 
Agents Urged to Apply for PPP Loans Before March 31
Three industry firms are collaborating to help streamline the process for agents to apply for Paycheck Protection Program (PPP) loans in the coming weeks, urging independent contractors to apply immediately before the March 31 deadline, or before funding for the program could potentially run out.

Free NAR Webinar: Generating Listings in a Low Inventory Market
Tuesday, March 30 at 11:30am

Real estate inventory is low. Are you equipped to thrive in this environment? In this free webinar Back At You, the social media experts and badged Facebook & Instagram Marketing Partner, will share proven tactics and technology.

You’ll learn:
  • How to increase your number of listings in this market
  • How to reallocate your marketing energy toward a full-funnel approach
  • How to attract quality leads who are ready to sell


Stay Healthy!