September 2017
Making the Pitch
 

We tell stories.

The "Nice Ink!" section at the bottom of our e-news is just one place - along with our website and social media platforms - where we share those stories about our clients. Much of that coverage is the result of a skill that is highly prized at our firm - the ability to successfully pitch a story idea to a journalist or a blogger.

through the elements of a successful pitch, where we used 10,000 hamburgers and 1,200 meat loaves to help get one of our clients' stories told to the people who need to hear it.

Best,


#TBT: What To Do with The Good Story

The good story following the successful pit c h re ally only raises the question "What's Next?" Our answer: amplify the coverage on all available platforms to make sure as many people as possible see it, and hear the client's message.     
 
A good example of this approach is last year's story about our client the Quonset Business Park in The New York Times.  In this #TBT post,  take a look at this blog entry to see all the different ways that we make the most of a story in order to reach as many people as possible. 
 
Nice Ink!

A National Leader in Defense Innovation
The Southeastern New England Defense Industry Alliance (SENEDIA)

Leaders from the Department of Defense, private industry, and Congress gathered this summer in Newport for SENEDIA's annual Defense Innovation Days, a three-day even t highlighting undersea technology, cybersecurity, and other defense technologies. 

The event received national coverage, including SENEDIA Executive Director Molly Donohue Magee's op-ed in
Real Clear Defense, a leading industry publication. In the piece, she explains why Rhode Island is a defense and undersea technology leader not just in New England but across the country.



 
A Place for Those Who've Lost Someone
Hope Hospice & Palliative Care Rhode Island

Every summer, children who have experienced the loss of a loved one come together for two days of support, healing and fun at Hope Hospice RI's Camp BraveHeart. Camp counselors and children alik e look forward to the water activities, art therapy, sports, music and comradery that's a part of a place where everyone has something difficult in common.

"This camp really shows you that you're not alone. That's, like, a constant," said former camper and now camp counselor Kaitlyn Gilmore. "We're kind of like family."

Barbara Morse Silva of NBC 10 News visited the camp to learn more about camp and the stories of these courageous people.



Saving Homes, Creating Jobs
Rhode Island Housing

 Rhode Island - and the country - has a housing crisis, but Rhode Island Housing is working hard to overcome
it and provide Rhode Island families with safe housing that is within their financial reach. Earlier this month, RI Housing approved $63.8 million in investments that will create or preserve 436 homes and support 350 jobs in West Warwick, Pawtucket, Providence and North Providence.
 
Barbara Fields, executive director of R.I. Housing, explains the importance of these efforts in the
New England Real Estate Journal.


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