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In 2025, social media will evolve with three significant trends changing user involvement and brand strategies:
Augmented and Virtual Reality (AR/VR) Experiences: Social platforms will increasingly use AR and VR to provide immersive user experiences. This includes virtual product try-ons, VR-hosted events, and other dynamic engagements that companies may utilize to engage consumers in new ways.
TikTok, Instagram Reels and YouTube Shorts will continue to prioritize short-form content. Audiences prefer this "snackable" material, and advancements in AI technologies will make video creation faster and more accessible, even boosting content with automatic editing and trend recommendations.
The rise of social commerce: E-commerce is increasingly integrating with social networks, allowing consumers to shop immediately within the app. Expect more shoppable content and live-stream shopping.
One of our favorite online resources for digital marketing trends has been Smart Insights, as they help us keep on top of the trends that will help best serve our clients. Read more here.
Reach out to us with any questions about how the FZP Digital Team can help modernize your social media marketing strategy.
Our team member Kelsey Jordan will review your current plan and help create a new personalized social media strategy for your business or organization.
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