Sponsored by Avanti Markets
The micro market concept was launched in 2009 after the global financial crisis. Although the vending industry may have been contracting due to shifts in workplace dynamics, there was an untapped area in the foodservice world that needed a few risk takers to create a new service lane.
After decades in the vending industry, Jim Brinton along with other industry veterans, decided to dive into a new retail concept called micro markets. There was a need in the unattended retail market landscape for fresh, healthy and sustainable food options. The concept of micro markets closed that gap by providing customized, fresh food in a convenience store setting, but with no need for a cashier.
10 years later, micro markets have grown into a $2 billion segment of the convenience services industry, according to the
NAMA 2018 Industry Census
. One of the powerhouses behind the micro market movement is Jim Brinton’s
. His company has served millions of customers and has continuously sold over 300 million products on a yearly basis.
To commemorate 10 years of micro markets, we sat down with Jim Brinton as he celebrates 10 years of Avanti Markets to ask him five questions about customer success, technology growth and mor