Guarding Against Complacency
Many of you have been store owners for a good long time. During that time, just by surviving this long, you have enjoyed success.
There is tendency to want to slow down, pull back, and just let this great store that you created run on auto-pilot. While a lofty goal, in most cases this does not work.
The retail market is a treacherous one right now, and your store needs your full working attention. There needs to be the desire to always improve. always to make it better.
Whether you are beat down tired, or hopping around like a bunny rabbit, it's important to examine the parts of your business that can be improved.
One thing I've learned, is almost every store owner who has become complacent, has also been a store owner that within two years has closed their business.
