August 31, 2017 
100 Years of Hotel Trends
By Monica Poling, brought to you by
PHOTO: A miniaturized replica of the classic Holiday Inn roadside sign, on display at the Henry Ford Museum in Detroit. (photo by Monica Poling)
Was it just a few years ago that everyone was talking about free Wi-Fi as the hottest new "thing" to hit the hotel industry?
How quickly the conversation has shifted to robot butlers, wallet-free payment systems and "immersive" experiences!
Indeed, hotel trends are indeed fleeting. So fleeting, in fact, we thought it would be interesting to take a step back in time and identify some of the top hotel trends over the past century. Some have come and gone (whatever did happen to all those vibrating beds?), while others, like chocolates on our pillows continue to be a mainstay today.
Average daily rate (1900): $2.00
In the early 1900s, more people were indulging in cross-country travel as rail travel started to hit its peak. To accommodate this new class of traveler, luxurious hotels opened nationwide. In Canada, many of the rail hotels of this era were built to replicate the grand chateaus of Europe.
The early 1900s also marked the emergence of customized, in-room offerings. When it opened in 1904, the St. Regis in New York City became the first property to provide adjustable heating and cooling in every guest room. By the latter half of the decade, phones and radios also started to make their first in-room appearance.
Notable openings: Fairmont San Francisco; Moana Surfrider (Waikiki, Hawaii); St. Francis (San Francisco, California); Taj Mahal (India)

Eclipse Stats
Provided by Smith Travel Research


There were 139,000 hotel rooms in the path of the eclipse. The majority were in non-urban locations, making it more difficult to track occupancy and ADR performance.

Smaller towns and cities with fewer lodging facilities showed higher increases in RevPar.

Hotels located in the path of totality saw a 244% RevPar increase for the day before the eclipse and an increase of 87% for the three days leading up to the eclipse. By comparison, the Houston hotels had a 356% increase in RevPar for the Super Bowl 51 three day weekend.

Hopkinsville, Kentucy with six hotels that reported data to STR showed the highest rise in RevPar at 1,644%, of any city in the path of the eclipse.

The highest total ADR on Sunday at $368 was found in Idaho Falls, Idaho.

Midscale hotels achieved better results than all other types of hotels.

The entire U.S. hotel statistics for Sunday, August 20 were significantly improved by the eclipse. Total U.S. RevPAR increased by 17%, compared with Sunday, August 21, 2016. Total U.S. RevPAR excluding markets within the eclipse's path of totality grew by 9%.

Excellence Awards Applications Now Available

Nominate your Property, Staff or Owner for the 2017 CLIA Excellence in Lodging and Hospitality Award

Give them the recognition they deserve!

Deadline is October 16, 2017

Save The Date!

California Lodging Expo & Conference
November 6, 2017
Hilton Concord

Mimi Chakravorti, Executive Director of Strategy of Landor
Keynote Presentation: "Being Agile in an Age of Disruption"

The year's most popular Lodging Trade Show is just around the corner. Attendees can look forward to a full day of education, enlightenment and:

 Cash prizes
 Vacation getaway prizes
 Industry Luncheon
 Wine Tasting and Evening Reception
 Educational Sessions
 Networking, Fun and much more

Thank you to our sponsors! 

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California Lodging Industry Association
1017 L Street #527
Sacramento, CA 95814-3805
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Special Project Manager

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