Join 100WF Philadelphia on February 3 for an evening on How to Apply Aesthetic Intelligence to Business . Please see details below.
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How to Apply Aesthetic Intelligence to Business
How do the principles of aesthetics apply to the world of finance? Learn how they unlock value for investors, managers, advisors and other professionals. Pauline Brown, former Chairman of LVMH Moet Hennessey-Louis Vuitton North America, will share how you can harness the power of your own senses to offer products and services that stand out, create experiences that delight and build businesses that last.

Hear how Brown’s theories of Aesthetic Intelligence apply to businesses and how you can use them to tackle your own strategic challenges.

Following the session, continue the dialogue as you mingle with colleagues over drinks and hors d’oeuvres.  
3 February 2020
5:00 PM Registration
5:30 PM Event Begins
The program will begin promptly at 5:30 PM ; please allow time to get through building security and to register before the event begins.
Barnes Foundation
2025 Benjamin Franklin Pkwy
Philadelphia , PA
Mimi Drake
Opening Remarks
100WF Emeritus Chair

Pauline Brown
Former Chairman of LVMH North America

Betsy Rath
Bank of America
Bank of America
If you have any questions about this event, please contact the Philadelphia committee.

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Pauline Brown
Former Chairman of LVMH North America

Pauline Brown served as the chairman of North America for the world’s leading luxury goods company, LVMH Moët Hennessy Louis Vuitton, where she provided regional leadership for some 70 brands in five sectors. Prior to LVMH, Pauline was a partner at the world’s leading private equity firm, The Carlyle Group, where she specialized in buyouts in the consumer and retail sectors. Earlier in her career, she held senior executive positions at leading global cosmetics companies, including Estée Lauder and Avon. In 2016, Pauline left the corporate arena for academia, joining the faculty of the Harvard Business School, where she designed and taught a new interdisciplinary course called “The Business of Aesthetics.” She currently is an Executive in Residence at Columbia Business School. In addition to writing and lecturing, Brown hosts Tastemakers, a weekly lifestyle show on SiriusXM, and she serves on several corporate boards. Since 2008, Pauline has been a Henry Crown Fellow of the Aspen Institute, and, in 2013, she joined the board of the Henry Crown Program. She also currently sits on the board of the Parsons School of Design and previously served on the boards of the National Retail Federation, Cosmetic Executive Women and Fashion Group International. She received an MBA from the Wharton School and a BA from Dartmouth College and is a member of Wharton’s Executive Alumni Board. She lives in New York along with her two children.

Betsy Rath
Senior Vice President, Bank of America

Betsy is a Senior Vice President and Senior Relationship Manager in the Global Commercial Bank of Bank of America. In this role, she leads a team of specialists supporting Middle Market institutions in Pennsylvania with annual revenues of $50MM to $2Bn+. As a Senior Relationship Manager she helps clients with commercial banking needs across credit and financing, capital raising, treasury management, international solutions and investment needs. Betsy has worked in banking and finance since 1999. Prior to her current role, she was a Managing Director in the Corporate Investment Bank at Bank of America specializing in the banking needs of Financial Institutions. She also spent three years as a Managing Director at Clough Capital Partners in Boston, an investment firm. Betsy is FINRA Series 7 and 63 licensed. Betsy received her B.A. in Economics from Trinity College (Hartford, CT) and M.B.A. from Boston College. Betsy is an active volunteer within the Bank and with a number of local organizations. She is a Co-Chair of LEAD for Women, a Bank of America internal employee network. She currently serves on the Board of Cradles to Crayons Philadelphia and the Development Committee of the Radnor Educational Foundation. She also serves on the Committee for 100 Women in Finance Philadelphia. Betsy and her family live in Villanova, PA.
Bank of America
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 66 million consumer and small business clients with approximately 4,300 retail financial centers, including approximately 2,400 lending centers, 2,600 financial centers with a Consumer Investment Financial Solutions Advisor and 1,900 business centers; approximately 16,600 ATMs; and award-winning digital banking with nearly 38 million active users, including approximately 29 million mobile users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and approximately 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
100 Women in Finance
100 Women in Finance's more than 15,000 members strengthen the global finance industry by empowering women to achieve their professional potential at each career stage. Its members inspire, equip and advocate for a new generation of industry leadership, in which women and men serve as investment professionals and executives, equal in achievement and impact. Through Education, Peer Engagement and Impact, the organization furthers the progress of women who have chosen finance as a career, and enables their positive influence over pre-career young women.
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