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Hi Cindy,

As you probably know, I believe in the effectiveness of email marketing primarily because I’ve seen it work. Not only can you develop leads, but your brand is in front of your prospects and clients every time you send an email. The article below talks about using a strategy with your content and direction.


One of the mistakes that non-writers typically make when writing content to engage their social media followers is writing too formally. The days of formal business writing are all but gone. Today, clients and prospects want you to speak to them as if you were talking to them personally. The article below describes this well.


There’s more important information in all of these articles. Please take a look.


Cindy Neky

Marketing Pathways


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