Mike Overly's 12 Tone Music News

The Latest Guitar and Bass News from around the World Wide Web . . .
October 25, 2018
In This Issue


For all of the justified ire directed at certain online retailers for their anti-competitive practices, tax evasion, labor exploitation, and so on, one fact often goes unremarked upon since it seems to fall outside the usual narratives.

The explosion of online retail gave purchasing power to people locked out of certain markets because of income or geography or disability, etc.

Moreover, it gave people outside of traditional market demographics the opportunity to experiment with new interests in judgment-free zones.

These changes have allowed a generation of musicians access to instruments they would never have been willing or able to find in the past.

The ability to buy gear online without a hassle may be one significant reason why so many more women have taken up the instrument.

Which brings us to Sears...
Who is
GRAMMY® Nominated Music Educator
Mike Overly?
Join Our Mailing List
If you liked this edition of
Mike Overly's
12 Tone Music Newsletter
, forward it to your friends.
 
Gibson has named former Levi Strauss & Co president James "JC" Curleigh as its new president and CEO. As a business leader and a brand builder, this is the beginning of a new era for Gibson that will build on its proven heritage and iconic status. We are focusing on the future and off to a fresh start, with a strong financial foundation, a committed and experienced new leadership team and new ownership that is equally passionate about the brand.
IN THE BASSment

In a new interview with Bass Guitar Magazine's Joel McIver, bass legend Stanley Clarke revealed he's working with Fender on a new four-string bass based on the Stratocaster guitar. The bass was designed with Clarke's longtime collaborator Thomas Lieber, who builds his Spellbinder instruments. As it takes its cues from the Strat, they took it to Fender. Clarke is well known for playing his Alembic basses, and that's something that's not changing, he says... 
PRODUCT SPOTLIGHT

FREE SHIPPING    
Guitar  EncycloMedia 
and Bass EncycloMedia
 

"Written for the guitarist who has been playing for a while, but is seriously hampered by the feeling that they don't know what they're doing.
Guitar EncycloMedia
provides the perfect solution to this problem by efficiently presenting the theoretical basis of music in a way that is clear, easily applied, and does not require the reading of staff notes or TAB." - Randy Roos, Associate Professor of Guitar, Berklee College of Music, Boston, MA.
 
" Bass EncycloMedia
is filled with practical and highly musical techniques and information that will benefit bass players of any style and ability level, especially those who have passed beyond the 'beginner' stage. This is a great addition to the library of every bass player. I am very impressed! " - Dr. Robert Cutietta, Dean of the Thornton School of Music at the University of Southern California.

Dramatically improve your playing by easily learning all the chords, scales, arpeggios and modes necessary to improvise something uniquely different every time with every song. With over 323 pages, Guitar EncycloMedia and Bass EncycloMedia offer total fretboard knowledge in one book. They are as essential as your instrument!   
 

Order Guitar EncycloMedia or Bass EncycloMedia now through October 31, 2018 to receive FREE SHIPPING. Only available from the 12 Tone Music store. No coupon code needed. Domestic orders only.

P.S. When you have a moment, please like and share the 12tonemusic.com facebook fan page. https://www.facebook.com/12tonemusicpublishing/

www.guitartruth.com and www.basstruth.com are subsidiaries of 12 Tone Music Publishing, LLC.
WATCH THIS
 
A VOVOX sound experiment in the Swiss Alps with a very long guitar cable, 1,955.3806 feet - 596 meters!   
LEARN HERE 
Phillip McKnight-whose gear-centric videos we've featured on this here website many a time-recently released a new one that offers a quick and easy fix if your nut slot is cut too deep or shallow. As it turns out, with just a few easily obtainable tools, you can save yourself some time and money, and fix this issue yourself!
GREAT GEAR

The endorsement guitar, or "signature model," was nothing new when this stylish creation debuted in 1963. However, the Mosrite Ventures model took the concept several steps further, to the point where it was difficult to discern which came first: the endorsement or the guitar..
ARTIST AWARENESS
 
Alice Stuart isthe only female guitarist to be a member of the Mothers of Invention. How cool is that? She was badass before badass was a word. Stuart met Frank Zappa in 1964 and played acoustic guitar with an early version of the Mothers. She left shortly after, before the group recorded its debut album, Freak Out!, to pursue her love of electric blues.
There were few female guitar role models in the mid-'60s, when Stuart's career took off, and like all the trailblazers I've interviewed, she is completely self-created. What's even cooler is she's still out there playing. Make sure to catch her when you can. You can find her schedule and learn more about her at alicestuart.com.
 

Order Guitar EncycloMedia or Bass EncycloMedia 
through October 31, 2018 to receive FREE SHIPPING.
Available only from the 12tonemusic.com online store.
No coupon code needed. Domestic orders only. 
12 Tone Music Publishing, LLC * P. O. Box 20564 * Dayton, Ohio 45420  
www.12tonemusic.com * frets@12tonemusic.com * 1-937-256-9344  
  www.guitartruth.com and www.basstruth.com are subsidiaries of   
12 Tone Music Publishing, LLC.