The contrast between the 2025 poster and the original 1900 announcement is a testament to the evolution of the Auto Show and the automotive industry itself. The first-ever Auto Show announcement, a simple yet bold black-and-white advertisement, featured large, straightforward lettering to capture the public's attention. While the design was minimal, its impact was powerful. The new poster echoes that same boldness but reimagines it for a modern audience with high-contrast colors, dynamic vehicle imagery, and sleek typography that mirrors the innovation on display at the show.
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