It’s impossible for your content to hit the mark when you don’t focus on your aim.
Yet, content marketers do it every day. You track clicks, impressions, and shares, thinking those metrics will indicate if the content asset is on target to meet its goals.
But fixating on those metrics causes you to lose sight of the bull’s eye. They don’t tell the full story of what your content is doing. To help you refocus on what counts, I’ve compiled the...Read More>>>