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Let’s talk about people. They’re scary enough without us calling them phantoms.
But we do need to talk about the phenomenon of "phantom content strategy"—when people in your organization do content strategy, often without calling it that and sometimes (often?) without collaborating with the content team.
Product managers frequently do phantom content strategy—naming things without considering the established product taxonomy, predesigning how a feature might look and the language in it, or telling content designers or technical documentation writers what to write.
Watch this session recorded live at LavaCon 2024 in Portland, OR by clicking the graphic or this link.
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