20 Minute Tuesday Speaker Spotlight, Early Registration Discounts, and More!

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20 Minute Tuesday Speaker Spotlight

Call for Speakers

Early Registration Discounts

Our 2026 Sponsors

20 Minute Tuesday Speaker Spotlight

Jessica Reed, Director, Customer Innovation & Strategy, Adobe Global Digital Strategy Group

What Dark Side? How to Carve Your Own Content Path, from TechComm to MarComm and Back Again

Jessica will share their content journey, from their early days as a junior technical writer for an ad tech startup to leading product marketing and content strategy for NBCUniversal’s Advertising Platforms & Operations.

Along the way, they’ll share lessons they've learned about merging technical writing and product marketing into a unified practice—spoiler alert: marketing is not the dark side—and provide a view into how everything they do is informed by the love of language and its power to help make sense of advertising, technology, and the world.

Watch this session presented virtually at LavaConUX in 2020 by clicking the graphic or this link.

Missed Jessica at LavaConUX? They will be speaking again at LavaCon 2026 Charlotte! Click here to register to see them live!

About the Speaker

Jessica Reed currently serves as Director of Customer Innovation & Strategy at Adobe Global Digital Strategy Group.

Prior to joining Adobe, Jessica was the Vice President of Product Marketing & Content Strategy leading the team responsible for communicating the value proposition of the full suite of ad products developed by NBCUniversal’s Advertising Platforms & Operations—including customer solutions, back-end platform solutions, supply enablement solutions, and data architecture—to advertising clients, prospects, and internal stakeholders.

Call for Speakers

We are accepting speaker proposals for LavaCon Charlotte.

Our 2026 theme is:

Reducing Costs, Generating Revenue, and Improving the Customer Experience Though Better Content

In addition to tracks on Content Strategy, Content Operations, and TechComm Management, the theme for this year’s AI track is:

Beyond Proof of Concept: How Leading Companies Are Using AI to

Reduce Costs—without Laying Off their Content Teams

Have a case study or other best practice you'd like to share? Click the Call for Speakers (PDF) link or the graphic below for more information and submission directions. Deadline for submission: 12 February 2026

2026 Early Registration Discounts

The next LavaCon will be 25–28 October 2026 in Charlotte, NC.

Need to build a business case to attend? Attach a copy of last year's Schedule at a Glance to your training request and highlight all the sessions that would helped solve your organizations' content challenges. This year's program will be equally epic!

Our 2026 Sponsors

Our Call for Sponsors is open!!!

Content professionals attend LavaCon to:

Keep up with the latest advancements in publishing technology (including AI)
Find ways to improve their customers’ user experience
Find ways to decrease costs and generate revenue
Find the best authoring tool, CMS, translation, and consulting vendors who can help do all of the above

If you'd like more information on exhibiting at LavaCon 2026 click this link.