When 50 Avery executives met at the Ritz Carlton-Dove Mountain near Tucson on May 14, they were ready to take on a very new challenge -- Geo Caching the Wild Burro Wilderness, an area surrounding this new luxury resort. Venture Up designed this first-ever program for groups divided into teams of six people. Many execs were meeting each other for the first time.
an E-Trex GPS unit, each team set out on a race to find at least 16 of the 35 way points, or coordinates. Venture Up set the points within a 3-mile radius, with a few tricky ones hidden within the resort itself. During the 2.5 hour course, some teams found all 35 points, and most met the minimum.
Avery Dennison, the international label company, was in town to celebrate record sales with the Summit Club, a group of top sales people from South America and across the nation.