2011 DDAM

Please Partner With Us! 

APRIL is Distracted Driving Awareness Month 


Already this year, tens of thousands of car crashes have been caused by people using their cell phones while driving. Was that call or text really worth it? Please ask yourself that question the next time you pick up your phone while behind the wheel, or when you take your eyes off the road to tend to children, pets or program the GPS. DRIVE SMART Virginia and the federal government are recognizing April as Distracted Driving Awareness Month in order to bring attention to this risky behavior.

Driving is the most dangerous activity a person does on a daily basis and full concentration is required. Studies have shown that brains cannot effectively multi-task, instead minds shift from one task to the next. Therefore, when doing other tasks while driving, our minds are forced to split attention and are not 100% focused on the road ahead.

If you have partnered with us in the past for Distracted Driving Awareness Day, thank you! We will keep you on our list of partners unless you request otherwise. If you're not already a partner, please sign up today and help us keep the roadways of Virginia safe for all travelers. Not sure if your organization is on the list? View the entire partner list. There is NO COST for you to be a partner of Drive Smart Virginia's in this awareness month - we simply ask that you help us spread the word about the dangers of distracted driving. In return, we will promote your organization's name on our website, email blasts, and newsletters so that the public knows your commitment to this important topic.



Brand new materials available for your use at no cost, including posters, brochures, newsletter article, a Power Point presentation, press release, leadership letter, sample Tweets and limited quantities of key chains. These items can now be ordered from our website, again at no cost to your organization (with the exception of the road banner, which you would need to order and buy from a print shop of your choice). 


With very little effort, you can effectively spread the word about the month by hanging posters around your office building and passing out brochures to friends, neighbors, family and co-workers. If you would like to dedicate a little more time, we've created a newsletter article that you can place in your company's newsletter and Tweets you can blast out through Twitter and/or Facebook. Organizations can use our Power Point to conduct a presentation to employees and we'd encourage you to personalize the leadership letter we've crafted explaining why you and your organization feel strongly about distracted driving awareness. If you'd like to take things one step further, you can also customize the press release we've created and send it to your local media, and you could hold a press conference promoting an event at your organization where you'd educate people on the dangers of distracted driving. You can do as little or as much as time allows.  All of these activities (except perhaps an event) would cost nothing, but would show your commitment to this important topic and greatly help spread our message throughout Virginia. Click here to view the entire Distracted Driving Awareness Month Toolkit. We've added a Calendar of Events to our website to list DDAM activities, so please let us know if you have an event and we will post it.


Some localities are already taking action: thanks to Officer Donald Orye with the Front Royal Police Department who recorded a podcast with his local radio station. Listen to it here (Feb. 7 recording). He's also ordered road banners to hang over major intersections in Front Royal and is organizing more press events for April. Deputy Karen Negron, School Resource Officer with the Warren County Sheriff's Department , has several events planned including setting up educational booths at the county's high schools and making presentations to driver's ed classes. DSV's Wynne Reece will be featured in a 30-minute program on Radio Disney on March 6th discussing Distracted Driving Awareness Month. Two running races in the state will be taking place in April to raise awareness- keep reading to learn more.


Thank you for your help in keeping Virginia's roadways safe!
Allstate and DRIVE SMART Virginia have partnered together to be the title sponsors of a 5k race in Goochland on April 9th. Race participants will receive a t-shirt with the message: "X the TXT, Don't Drive Distracted". Register here today for just $20- the price increases on Monday. Thanks to Richmond Family Magazine for being our media sponsor. We still have a few more co-sponsorship opportunities available.  Contact us for details.  



We have learned that athletes are very passionate about distracted driving awareness, as they are particularly vulnerable on the roads. The DRIVE SMART team at GEICO has uncovered a terrific opportunity.  GEICO contacted Kale Running about their upcoming Dismal Swamp Stomp 1/2 Marathon in Chesapeake and worked with them to designate DSV as one of the benefiting charities for the race coming up on April 16th! DRIVE SMART will receive half of the race proceeds to use toward future education and outreach campaigns. Thank you, GEICO! Now runner have two choices -- the Allstate/Drive Smart 5k on April 9th, or the Dismal Swamp Stomp 1/2 Marathon on the 16th! Companies are encouraged to get race teams together and show your support. Not a runner? Volunteers are needed, too, particularly for the 1/2. Contact us if you can lend a hand.
 Dismal Swamp