Jack began by explaining his role, not only as head of Jersey Jack Pinball, but also as head of Elaut USA which operates several thousand coin-op machines in locations across the country, including many major theme parks. He said he is not only heading up a pinball manufacturer but is also a pinball player and an operator of those same machines.

The day of his seminar was also the launch date for the new Jersey Jack Pinball (JJP) website, which Jack showed to the audience.

Jack revealed that nearly 400 people had pre-ordered The Wizard of Oz without even seeing a picture of the game.  He said he wants to give his customer what he wants - a full-featured mechanical game with lots of toys, which is fun to play.

Jack then spoke about the team working at JJP and described how Dennis Norman told him he needed to hire Chris Granner to create the music and sounds in the game.  Jack then played a clip of music Chris had created which will play at the start of the game while the ball is in the shooter lane.

While admitting that so far he hasn't built anything, with development of The Wizard of Oz underway, Jack spelled out some of the details of the game's creation so far.

He said approved cabinet artwork from Jerry Vanderstelt should be available in the summer.  Jerry is being paid $42,000 to create seven different pieces of cabinet art for the two sides of the cabinet, the two backbox sides, the cabinet front, the backglass surrounding the 26-inch LCD monitor in the backbox and the main monitor artwork itself.

A 35,000 square feet building in New Jersey has been rented in which the games will be built.  Before the summer, Jack said they'd be building prototype cabinets with Jerry's early artwork and testing whitewood games, with the hope of having a test game available at Pinball Expo in October.

Jack then spoke about his personal and professional relationship with Gary Stern, saying they remained friends and it isn't his intention to put Stern Pinball out of business.

Talking about the profitability of pinball, Jack said pinball - like video games - makes next to nothing these days.  The public don't want to play these games and operators only have them as a necessary evil - to placate the location owners.  His job, he said, is to make a game everyone wants to play - the best game he can make.

He saw the production of 1,000 games in the first year, 2,000 games in the second year and 3,000 games in the third year as a realistic schedule.  He said he's quite happy to keep making The Wizard of Oz for as long as he can sell them before moving on to their second game.  There is no release schedule for games two, three and beyond.  He also revealed that all the games made would be RoHS compliant (lead-free), not just those destined for markets where it was a legal requirement.

Jack then answered questions from the audience including; Why choose The Wizard of Oz for the first game?; Why is the price point so high?; How much money he has invested in the company so far?;  Whether the game will be suitable for operating?; Will the game have internet connectivity?; and what percentage of pre-orders are from home buyers?  Answers to all these are in the audio recording available below.

Jack then announced the deal with Planetary Pinball Supply to use Williams/Bally parts and other PPS properties in JJP games.  The deal also means PPS will sell parts for JJP games, including custom toys, mechanisms and artwork used on The Wizard of Oz and future titles.

Other details to be revealed included the fact that the game will use a standard Williams cabinet design, the playfield will feature ideas never seen in pinball before, and it won't have the standard flipper/slingshot/inlane/outlane design (a.k.a the Italian Bottom) seen on all modern Stern games (except Wheel of Fortune).