January 2014 
2014: Off to a giving and grateful start!
Thanks to all your support, the Parks Alliance exceeded our #GivingTuesday crowdfunding goal and raised enough to secure an additional Action Grant for a deserving community group in 2014! Our inaugural crowdfunding campaign also attracted new supporters, media attention, a well-attended fundraising happy hour in partnership with the Royal Tug Yacht Club, and an overall increase of visitors to our social media sites.   
During the month of December, the Parks Alliance was also honored to be one of five nonprofits selected to participate in Google San Francisco's 2nd annual holiday "Five Days of Giving." SFPA staff hosted an information booth in the Google cafeteria for one full business day, encouraging the Google community to donate, and WOW--did they donate! With Google executives matching every $50 employee donation, the SF Parks Alliance has been awarded $18,090 through G-Give! We are tremendously grateful for this opportunity and look forward to continuing this new relationship with Google in the new year! 

Recreation & Open Space Element (ROSE) Moves Forward
The San Francisco Planning Department recently released the most up-to-date draft of the city's Recreation and Open Space Element (ROSE), a much-needed update of the previous 1986 draft. The ROSE, a part of the City's General Plan, will guide open space development, acquisition and priorities for the City of San Francisco for the next 25 years. The San Francisco Parks Alliance's Policy Council and staff are working to draft final comments and suggestions to the ROSE. This is an exciting and significant time for San Francisco's open space and park planning. Final community comments are due to the San Francisco Planning Department by January 15th, 2014. To submit comments, please email Kimia Haddadan,
Environmental Education Sessions with Kids in Parks (KIP)
SFPA's park partner Kids in Parks (KIP) is the only Bay Area organization offering regular environmental education sessions to underserved students year round. KIP just recently kicked off an exciting project called Pacific Chorus Frog Education and Restoration. In partnership with Visitacion Valley and Herbert Hoover Middle School students, KIP will revitalize nearly 10,000 square feet of school grounds, transforming them into thriving habitats for this special frog species. The Pacific Chorus Frog was once found throughout San Francisco but is now limited to one naturally occurring population. While building new frog ponds and restoring native plants, KIP educates disadvantaged students on the science behind how this species thrives and ways to cultivate the ecological conditions in which it lives. Learn more about how you can get involved here
Sisterhood Farms at Brotherhood Way 
Check out this recent article in the SF Gate featuring SFPA's very own Julia Brashares. Julia discusses the exciting urban agriculture developments in an upcoming Ingleside Heights Street Park. Once developed, Sisterhood Farms at Brotherwood Way will be the largest community activated urban agricultural project on Dept. of Public Works owned land! A great accomplishment for District 11 and inspiring new year's resolution for San Francisco as a whole. 
Hidden Garden Steps Grand Opening!
The highly anticipated Hidden Garden Steps were unveiled on December 7th. The dedicated Hidden Garden Steps Park Partner group transformed this designated Street Park site at 16th Avenue between Kirkham and Lawton streets into an artful masterpiece. The Steps are a gorgeous example of community collaboration and now the Inner Sunset District houses the 2nd tiled stairway in the entire city! Come on by and check them out for yourself! Want to get involved? They're always looking for new volunteers! The next monthly clean-up and planting will be held on Saturday, January 11, 2014 from 1-3pm. Tools and supplies will be provided. For more information, please contact Paul Signorelli at

Upcoming Street Parks Workshop & Tour 
Get the real dirt on greening public space! Join SFPA, the Department of Public Works, and fellow Street Parks volunteers on February 15th from 9:30-2:00pm. During this informative, fun workshop you'll hear from successful Street Park stewards on how they gained community support and effective fundraising techniques. After lunch, we'll depart on a mini road trip to tour imaginative Street Park sites (transportation provided by DPW). Pennsylvania Street Garden (pictured below) is a perfect example of the potential beauty these underutilized parcels of land can bring. This event is free and open to all Street Park stewards and their neighborhood groups, but space is limited. To RSVP, please email Julia Brashares,
Street Parks Logo  
Community Opportunity Fund: Final Workshop! 
The last COF workshop will be held this Saturday, January 11th from 10am-12pm at the County Fair Building in Golden Gate Park. Applications are now available. Take advantage of this amazing opportunity to improve your parks! Learn more here.

Park Partners 
Fundraising 101
SFPA will be hosting a workshop exclusively for Park Partners on January 29th from 6-8pm
at the Foundation Center to share ideas and fundraising techniques! Foundation Center staff will show us how to research prospects and SFPA staff will share some new tools to help our local neighborhood groups find funding. If you would like to attend, plaese contact Sahiti Karempudi,

Dogpatch Playground Fundraiser 
Dogpatch is one of the only neighborhoods in the City without a playground and residents are going to change that in 2014! Join the fun and come out to their fundraiser event on January 13th . Reserve your tickets today!


Our 2013 Impact Report is out! Read all about our accomplishments in the year. Download the PDF version here


Same faces, new names 
The Parks Alliance is reorganizing to serve our partners and donors better! Steve Schweigert is now Director of Stewardship, Julia Brashares is Street Parks Manager, and Ana Vasudeo is Director of the Blue Greenway. Rachel Norton is Director of Policy and Communications. We're also please to announce the official hiring of Sonia Suresh, Program Assistant and Alisa Cordesius, Donor Communications Coordinator. This month, SFPA bid a fond farewell to Janice Vela, our Director of Development, and announced that we will be conducting a search for a Director of Philanthropy.

Upcoming ROSE Public Events
Informational presentation at the Parks and Recreation Open Space Advisory Committee

Date: January 7, 2014
Location: City Hall, Room 278
Time: 6:30 pm

Initiation at the Planning Commission
Date: January 9, 2014
Location: City Hall, Room 400
Time: Hearing begins at 12:00 pm

Informational presentation at the Recreation and Park Commission
Date: February 20, 2014
Location: City Hall, Room 416

Time: TBD


Adoption hearing at the Planning Commission
Date: TBD

Location: City Hall, Room 400
Time: Hearing begins at 12:00 pm

Join us January 11th
at our monthly Strawberry Hill Restoration workday.
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451 Hayes Street, San Francisco, CA 94102  (415) 621-3260