-  SINCE 1965 -

2017 Price Adjustment Announcement
Dear Valued Customer,
Covercraft Industries promises 2017 to be one of the most exciting years ever for Covercraft customers, you our dealers and our industry. At SEMA this year,
Booth 23513, we will be introducing several new product innovations that promise to bring new excitement and elevate both the visibility and demand for vehicle protection products. As the industry leader we very proud of these innovations and look forward to sharing this excitement with you in November. We will also be helping drive Covercraft demand with PR support and new marketing initiatives.

We are making significant investments in technology, product development and infrastructure to better serve you.  As you are aware, we made great strides throughout 2016 reducing shipping times. This was achieved with the addition of a new manufacturing facility in Mexicali, Mexico along with new equipment purchases and additions to our labor force. Additionally we have increased our on hand inventory of key products and continue to upgrade the throughput of distribution centers and logistics support.

As you know from your own businesses ongoing investments are a necessary part of building a sustainable business and cannot come without some cost.  While we have worked to internalize a large part of these costs we still have increases in labor and materials that have to be addressed as well. We want to give you advance notice that there will be a nominal price adjustment effective
January 1, 2017.  This price increase averages out to be approximately 2.4% and varies by product and category.  We encourage you get your orders in to beat this increase!!

Last year Covercraft increased warranty coverage on several major categories. This year we will increase the manufacturer's warranty on all UVS Sunscreens purchased after 1/1/17 to 1 full year.

We thank you for your business and look forward to providing you with exciting new products to fuel your business in the New Year. We also believe that the excitement generated from these new products will drive demand for all Covercraft products as your customers will have an elevated awareness of our brand and product categories.

Very shortly you will be receiving your new detailed price file. Find a copy of the 2017 Jobber sheet below. 

Please contact your Covercraft sales manager if you have any questions.


Beth Velarde: Director of Sales-Western Regional Sales Manager
Noemi Gutierrez: Southeastern-Midwestern Regional Sales Manager
Pat Infantino: Northeastern-Midwestern Regional Sales Manager

Covercraft Industries, LLC | (405) 238-9651 | |