In This Issue:

A letter from the President

Sponsored Content: Haven Underdeck

NADRA Member Spotlight: Woodland Deck Company

Deck Safety Month ® Update - Official 2018 Deck Safety Press Release

Mini Sponsored Content: FS Landscape / Tru-Scapes - The Story of a Landscape

Upcoming Events

Welcome New NADRA Members

Leadership: Kevin Jackson

Newsletter Archive

Greetings!

Greetings industry associates & outdoor living enthusiasts:

Spring is in full swing and May is Deck Safety Month®.

In the U.S. we celebrate Memorial Day and in Canada we celebrate Victoria Day. Both of these May holidays are the unofficial "start" of summer in North America, and with that we spend more time out on our decks. Family get togethers, graduation parties and summer vacations are just a few examples of where we might be "on the deck." 

This is a great time to market your business and remind homeowners to "Check Your Deck®" to ensure its safety. How do we do this? NADRA rolls out a plethora of marketing materials for its members to use to promote deck safety awareness (like the 10-point consumer checklist, social media visual graphics & PR templates). What better opportunity to call up local news stations, send out press releases, or offer a promotion and get your community involved with a Check Your Deck® campaign. 

At NADRA HQ, interviews are coming in left and right as columnists are talking about making outdoor living improvements to those backyard havens & making sure they are safe for family and friends. We at NADRA are doing our part by directing calls and inquiries to our membership directory, and as May approaches, we have seen a spike in traffic to the " Find a Builder " and " Find an Inspector " section of NADRA.org.

Market indicators continue to suggest we are positioned to have a busy year- here’s to a fun and safe outdoor living season.

Stay tuned over the next several days to learn more about NADRA's deck safety marketing promo tools. If you are a member of NADRA, be sure to login to the members section to check out the 2018 marketing toolkit. It's ready and waiting for you.

At your service,

Matt Breyer 

President, North American Deck and Railing Association

484-256-2773

Increase your company’s bottom line. Haven Underdeck is your new resource for purchasing underdeck systems and accessories you can use to enhance your client’s outdoor living experience. READ MORE

Member Name:    Steve Selkic

Company Name:  Woodland Deck Company

Member Category:   Deck Builder

Location:   Doylestown, OH

What inspired you to join NADRA?      To network and learn from other builders. As deck builders we run into a lot of the same challenges, and learning from each other helps us think outside the box.

When did you first get involved with this industry?    25 years ago.

How do you define success? I like John Wooden's definition:

"Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to do your best to become the best that you are capable of becoming." READ MORE

* A Member Spotlight winner will be chosen each month. For a chance to win, please fill out the questionnaire found    here   . 

You saw it first here: NADRA's official Deck Safety Month ® Press Release for the TRADE:

Deck Safety Marketing Resources now Available

to Help Outdoor Living Industry Boost Business this Spring

In honor of Deck Safety Month®, the North American Decking and Railing Association reminds professionals to take advantage of exclusive deck safety marketing resources along with press release templates, graphics, ads, social media content, flyers, and more.

Quakertown, PA - (April 24th, 2018) - W ith more than 50 million decks in the U.S., it is estimated that 25 million decks are past their useful life and need to be replaced or repaired. This means big business opportunities for deck builders, remodelers, inspectors and contractors to promote deck inspections, ensuring homeowner safety while simultaneously building their own brand. The North American Decking and Railing Association (NADRA) offers industry professionals and inspectors a breadth of resources, including a comprehensive toolkit, marketing materials, and inspection checklists. READ FULL PRESS RELEASE HERE

You saw it first here: NADRA's official Deck Safety Month ® Press Release for CONSUMERS:

Check Your Deck® During Deck Safety Month® in May

QUAKERTOWN, PA - (April 24th, 2018) - The North American Deck and Railing Association declared May as Deck Safety Month®. Each year, NADRA raises awareness about the importance of checking your deck through a national deck safety campaign.

NADRA’s Deck Safety Campaign creates an opportunity to: Educate. Inspect. Correct; ultimately, helping to prevent injuries and bringing an awareness to the importance of regular deck inspections.

“Your roof has a life expectancy. Your windows have a life expectancy. What about your deck?” says Michael Beaudry, executive vice president of NADRA. “ Consider the snowfall accumulations from just this past year. These heavy loads cause additional stress on outdoor structures and create a need to evaluate. It’s time to Check Your Deck®!”

Just like other products exposed to the environment, over time your deck will need to be replaced. READ FULL PRESS RELEASE HERE

Just as with homeowners, businesses sometimes feel the need to expand into the great outdoors. When the Blue Bell Country Club started considering such a move, officers found they had an extra club in the bag with Brian Stover. READ MORE

NADRA Networking Event:

Join us! 

When: Tuesday, May 15th 6:00pm - 9:00pm

Sponsor: Haven Underdeck

Where: The Chimney Rock Inn, 800 North Thompson Avenue, Bound Brook, NJ 08805  

*If this is your first time attending a NADRA event, please call 215-679-4884 for a PROMO CODE for FREE entry. 

Learn more and Register HERE

By:  Kevin D. Jackson

Too often in our lives we jump right to the glossy brochure pictures of the finished deck, the degree hanging on the wall or the millionaire business owner who seems to have it all. In this, we miss the very fundamental actions that have transpired to ensure this success.

What about grit, the determination, the resilience and the building of a strong foundation? READ MORE.

*Have you missed previous issues of our monthly eNewsletter?

March 2018 eNewsletter

February 2018 eNewsletter

January 2018 eNewsletter

Sponsored Content Opportunities now available for NADRA's 2018 Monthly eNewsletter, blog and website. Email [email protected] to get started.

Check out the 2018 Media Kit .