‘Tis the season to talk about trends in…….well, you name it and someone is talking about trends in their industry. So, of course, we did a little research and came up with our own predictions for PR and communication trends in 2018:
The need for speed. Communication won’t slow down so organizations will need to speed up their go to market communication strategies as well as responses to issues and crisis situations. We’re all on the clock 24/7/365.
Social media continues to grow. But don’t abandon traditional PR and earned media; you’ll need all of them. Understand how they can work together. Your efforts will be more successful because of it.
Visuals will continue to be king. No matter the approach, strategy or tactic, the use of visuals will continue to grow in importance.
Measurement matters more than ever. Help your CEO understand what can - and can’t - be measured and why it matters. Then do it!
Relationships are a key to success. No matter how you communicate, or who you communicate with, developing mutually beneficial relationships will continue to be a key to success in PR. Take the time to tend to your relationships!
Here’s to a happy, healthy and successful year of PR!