PRESIDENT'S COLUMN
2018 ROADSHOW RECAP
Chris Winkle
KBA President/CEO
View Paul Weyland's PowerPoint from the 2018 KBA Roadshow by clicking here.
One of my favorite things to do is travel around the State and visit with our members. This week I had the privilege of criss-crossing the Commonwealth, from Paducah to Pikeville and points in between, with sales guru and creative wiz, Paul Weyland. For those of you who attended one of our 6 sessions this week, you undoubtedly left with a new perspective on producing genuine, relatable spots without the overwhelming abundance of stereotypical cliches. After all, we don’t converse with each other in sentences that sound like a Father’s Day weekend sale at the local car lot. In fact, Paul suggests that you use the “best friend test” and never say anything in a commercial that you wouldn’t say to your best friend. Paul also taught attendees about gross profit margin and the importance of calculating realistic expectations for a schedule or promotion. With expressions like “get it off me”, “black hairy tongue” and “like getting slapped across the belly with a sack full of wet mice”, attendees were certainly kept on their toes with Paul’s quick whit and humorous delivery. Training sessions like these are just one example of the tremendous benefits made available to KBA members throughout the year.
MEMBERSHIP NEWS
NEXT-GEN TV SUMMIT
The ATSC 3.0 Next-Gen Television Summit is coming to Columbus, OH, June 28-29, 2018. For more information, click here.

MILAM & LINDSEY ADDED
Member Services Committee Chairman Mark Buckles has named Julie Milam (WNKY-TV) and Robert Lindsey (former Operations Manager for WVLK-AM) to the join the Committee.

HARRIS NAMED NEW GM AT WCYN
Trent Harris has been hired as the new General Manager at Cynthiana’s WCYN radio station. Trent is no stranger to WCYN, having served as Sales Manager a few years back.

GOLFERS
Chris still needs golfers for scrambles this summer. If you would like to participate, please send an email to Chris@kba.org .
Calling All Engineers!!

The KBA is currently seeking input for the 2018 KBA Conference in Bowling Green, KY, October 8-9, 2018. The KBA would like to host a one day intensive training session in conjunction with the Society of Broadcast Engineers on Tuesday, October 9. We need your help in determining the topic. If you have any special request, ideas, please contact Karen Mucci at karen@kba.org.
  • July 19, 2018 @9:30 am ET, KBA Headquarters
  • October 8, 2018 @ 9:30 am CT, KBA Annual Conference, Bowling Green
Broadcasters Cup Scramble
October 7, 2018

Details and registration coming soon!
KBA Annual Conference
October 8- 9, 2018
Bowling Green
Paul Weyland wraps up his look at answering the most common objections to broadcast advertising.

Gary Moore covers ways to increase your customer value and the balance between finding customer needs and delivering customer satisfaction.
Kevin Grangetto of Grangetto’s Farm and Garden Supply north of San Diego shares a brief intro to his business, what his ideal customer looks like and his experience and challenges with traditional advertising

Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to be added to  kba@kba.org
The next required monthly test will be Wednesday, July 18 at 10:37 am ET and will originate from WHAS-AM.
This eCast is Sponsored By...
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.



Helpful Links
Wedding Planning With Pem:
Step by step directions/satellite dish registration:
Staff Emails:
Chris Winkle, KBA President/CEO
Karen Mucci, Director of Member Services
Liza Livers, Administrative Assistant kba@kba.org
Our PEP Sponsors...
Chris Winkle
KBA President/CEO
Marti Hazel
KBA 2018 Chairperson
Your copy should address 3 key questions: Who am I writing for? (Audience) Why should they care? (Benefit) What do I want them to do here? (Call-to-Action)

Create a great offer by adding words like "free" "personalized" "complimentary" or "customized." A sense of urgency often helps readers take an action, so think about inserting phrases like "for a limited time only" or "only 7 remaining!"