900 sponsor banners, 5 miles of branded fence, over 1,000 brands and hundreds of helpful parking attendants and volunteers were all here to welcome you to Day 1 of the 29th Annual Sea Otter Classic. The morning kicked off with Criterium racers on the track while the Enduro competitors raced four stages that included a downhill run and a finish on Sea Otter's world-famous dual slalom course. Day 1 also brought pro Cross Country racers out to compete In this year's added event, the short course.

With an even larger Expo this year, there was action around every corner. Bulls Bikes hosted the first-ever demos on the famed raceway, which will also be happening on Saturday and Sunday. The kids flocked to the Specialized Kids Zone for egg hunts, races, and games while riders of all ages took to the MTB demo track next door, hosted by Chain Reaction Cycles. Lucky winners at the Hydro Flask booth grabbed some great gear, and tasty samples were available throughout the day at the Sweet Earth booth.

There's so much on the agenda and the energy is high as we ride into Day 2. Look forward to the pro road race, circuit racing, the Bulls eMTB race ePowered by Bosch, and loads of special events happening in the Expo.

Check the schedule for more information:  SOCschedules.com .