Friday was packed with energy and sunny skies. Circuit racers led off the day's action, followed by road racers who took to the rolling hills nearby. The roar of the crowds could be heard throughout the venue as the highly-anticipated Bulls eMTB Race ePowered by Bosch kicked off in the afternoon, followed by Bier Garten festivities.

The kids were out in full force, enjoying the egg hunt hosted by Skipper and all that the Specialized Kids' Zone had to offer. Danny MacAskill and the Drop & Roll Continental Team had the crowds cheering both morning and afternoon. Exhibitors were sampling all their products and offering hats, travel mugs, stickers and more to those who visited their booths to talk shop and hear what's new.